VMO Signs Deal With Stockland Shopping Centres

VMO Signs Deal With Stockland Shopping Centres
B&T Magazine
Edited by B&T Magazine



VMO has secured an exclusive agreement with Stockland to manage the operations of 22 large format digital screens, strategically positioned throughout nine Stockland town centres across Australia.

These centres include Stockland Piccadilly in Sydney’s CBD, Stockland Merrylands, and Wetherill Park in Western Sydney, Stockland Green Hills in the Hunter region, Stockland Shellharbour on the south coast of New South Wales, Stockland Hervey Bay and Stockland Rockhampton in North Queensland, as well as Stockland Point Cook and Wendouree in Victoria.

With the addition of these high foot traffic Stockland centres, VMO’s retail portfolio has seen an immediate uplift, extending its reach to approximately 55 million shopper visits annually.

“We are delighted to continue our journey with the team at Stockland as we expand our partnership into the retail space,” commented Anthony Deeble, chief commercial officer of The HOYTS Group and VMO.

“This strategic collaboration forms part of our growth strategy and is an example of our commitment to expanding our retail footprint across Australia,reinforcing our position as industry leaders within retail outdoor.”

Michéle Pirozzi, head of S Connect, at Stockland said “We’re excited to continue the evolution of our strategic partnership with VMO. Working with VMO allows us to elevate the shopper experience through dynamic content from leading consumer brands with opportunities to scale across our metro and regional centres.”

Paul Butler, managing director of VMO, highlighted the significance of the partnership in not only strengthening VMO’s retail portfolio but also giving partners more opportunities to advertise with impact across key shopping destinations throughout Australia.

He added, “Stockland’s large format network is an exciting addition, seamlessly integrating into our retail portfolio as we continue to bring bigger and better opportunities for brands to engage with consumers where it matters most. It’s another step in our journey that underlies our ongoing growth within the retail outdoor sector.”

The announcement follows VMO’s successful launch of its office media network in Australia in September last year, which saw screens strategically deployed across 100 commercial property portfolios, including Stockland.




Please login with linkedin to comment

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]