In the lead up to the big event, Cannes Lions is exploring the real stories behind Lion winning work, and what truly goes into making a moment that pushes society, business, and creativity forward.
One of the most memorable campaigns of recent years, Snickers’ ‘You’re not you when you’re hungry’, by BBDO Worldwide, was created in 2010 and continues running to this day.
From getting sacked, to developing the line, to figuring out how to reinvent it for new platforms and technologies, BBDO Worldwide has advice for anybody looking to create work that seems to transcend time and space.
Check out how the agency brought the campaign to life, below.
That was BBDO Worldwide’s moment to move the world forward. This is yours.
Submissions for Cannes Lions 2020/21 are now open, so settle in to watch the full behind-the-scenes documentary about how Ikea and McCann Tel Aviv earned their Lions, get inspired, and begin your journey to one today.
To start your journey, click here.
You can also join in the conversation by following the #MomentsThatMovedTheWorld to see recent work that made a hugely positive impact on business, society and creativity.
Featured image source: Vimeo/Cannes Lions
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