Cannes Lions: Here’s How BBDO And Snickers Figured Out ‘You’re Not You When You’re Hungry’

Cannes Lions: Here’s How BBDO And Snickers Figured Out ‘You’re Not You When You’re Hungry’
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



In the lead up to the big event, Cannes Lions is exploring the real stories behind Lion winning work, and what truly goes into making a moment that pushes society, business, and creativity forward.

One of the most memorable campaigns of recent years, Snickers’ ‘You’re not you when you’re hungry’, by BBDO Worldwide, was created in 2010 and continues running to this day.

From getting sacked, to developing the line, to figuring out how to reinvent it for new platforms and technologies, BBDO Worldwide has advice for anybody looking to create work that seems to transcend time and space.

Check out how the agency brought the campaign to life, below.

That was BBDO Worldwide’s moment to move the world forward. This is yours.

Submissions for Cannes Lions 2020/21 are now open, so settle in to watch the full behind-the-scenes documentary about how Ikea and McCann Tel Aviv earned their Lions, get inspired, and begin your journey to one today.

To start your journey, click here.

You can also join in the conversation by following the #MomentsThatMovedTheWorld to see recent work that made a hugely positive impact on business, society and creativity.

Featured image source: Vimeo/Cannes Lions

Please login with linkedin to comment

BBDO Worldwide Cannes Lions Snickers

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine