Cristiano Ronaldo Enlists ‘World’s Biggest Trainer’ For ROC Headphones Parody Ad
He’s one of the most famous sports people on the planet and arguably one of the most attractive, too, but Cristiano Ronaldo’s new campaign for ROC headphones sees him team-up alongside someone who you wouldn’t typically put in the ‘elite’ category.
In the spoof spot, Ronaldo is teamed with the world’s biggest trainer – played by portly YouTube actor-comedian Christian Busath (of Fruit Ninja fame) – to ensure he doesn’t lose his world famous six-pack during football’s off-season. The ad was shot at Ronaldo’s actual home in Madrid where he, famously, plays for local team Real.
The witty social media campaign is the work of Los Angeles-based creative agency Shareability and the premise is working out can be less boring when you do it with music (particularly via a pair of ROC headphones). Check out the fun spot below:
Shareability’s CEO Tim Staples said of the ad: “We wanted it to be a little ridiculous. It’s real product with real credibility, but we don’t take ourselves too seriously.”
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