Bynder, the global leader in digital asset management (DAM), today announced the opening of its first APAC office in Melbourne, Australia to better serve customers and meet the needs of its growing business.
Bob Hickey, CEO of Bynder, said: “Expanding to Australia is the next exciting step among the many we are taking to scale Bynder and help more brands thrive in today’s competitive digital landscape.
“This past year we have already grown significantly in APAC, and we believe that the office in Melbourne will allow us to better serve and represent these customers and partners while continuing to expand our reach in the region.”
Bynder is expanding into APAC to be closer to its regional customers and meet the growing demand for digital asset management in the region. Bynder already serves multiple notable customers and partners in the region including Queensland Health and Australia for UNHCR.
This new office in Australia is a notable move to help more brands to conquer content chaos and connect the people and assets that fuel brand success.
Rohan Young, creative team lead at Queensland Health, said: “Bynder has actually brought us closer to a lot of our customers because they are seeing the value that it adds. Customers even say: ‘Hey, can we share some of our stuff with you?’ Which is going to help more hospitals in the future. So, it’s become a nice community of mutually exchanging assets that has a lot of impact.”
The new office is now open and will be led by Eveline ter Elst, director of APAC sales, who will be relocating from the company’s Amsterdam office. The company plans to hire new positions specifically focused around sales, customer success, customer support and marketing, with the goal to better support and grow its already robust APAC customer base.
“We’re excited to join the thriving tech community in Melbourne,” said Eveline ter Elst, director of APAC sales. “We already see incredible demand in the market, and I look forward to building on that momentum through the expansion of our customer base and our regional team.”
Please login with linkedin to commentbynder
Optus has announced world-champion tennis player Ash Barty as its chief of inspiration, Barty’s first new partnership since her retirement from professional tennis in March. The partnership will see Barty feature in a mix of content initiatives, employee engagement programs and community-focused campaigns to connect Australians and inspire them to say “yes” to their dreams, […]
Lisa Ronson has announced she’s is leaving her role at Coles as the chief marketing officer. Ronson is out of the trolley and into the fire, as they say! Ronson announced the news via Linkedin: “It’s with sadness today that I announce I’ve decided to move on from Coles Group to pursue a number of […]
Tourism New Zealand has unveiled its first global campaign in two years, IF YOU SEEK – the country’s invitation to international visitors. Launched today in core visitor markets such as Australia and the United States, IF YOU SEEK explores perspectives unfamiliar to the travel category; enticing audiences to explore Aotearoa New Zealand via glimpses of […]
Following a competitive pitch, retail group Godfreys has announced the appointment of independent creative agency Hardhat. Following two years of growth, with the business now sitting at more than 150 stores and 3 million customers, Godfreys has set about transforming its retail stores to more accurately reflect the business’ category leadership and expertise. At the […]
Rural and regional women who have excelled in making their communities better places to live and work are set to be celebrated with the launch of the Shine Awards, a six-year partnership between rural and regional newspaper, The Weekly Times, and Harvey Norman. Readers are being asked to share their stories and nominate the unsung […]
The Outdoor Media Association (OMA) has this month welcomed Blue Tongue Outdoor, SureVision and Veridooh as the latest companies to join the Association. Speaking about the three new members, Charmaine Moldrich, OMA CEO said: “We’re pleased to announce our continued expansion includes media owners, suppliers and adtech. Blue Tongue Outdoor is our first South Australia […]
Data-driven, CX agency Cheil has teamed up with Samsung Australia for the unveiling of Samsung’s latest Galaxy Z Series, the Galaxy Z Fold4 and Galaxy Z Flip4, at one of Australia’s busiest shopping centres, The GPT Group’s Melbourne Central. The ‘Unfold your world’ takeover, which consists of a 64sqm pop-up store in the center of […]
Nespresso is today calling for entries to the Australian StartCup Challenge, a new competition which supports and rewards innovative, circular business ideas. The challenge is open to pioneering start-ups and SMEs from any sector or industry to pitch their circular solutions for review by an expert jury and then via public vote for the chance […]
Australian new car website, CarExpert.com.au has today completed the strategic acquisition of PriceMyCar.com.au, accelerating the company from online publisher to new car marketplace. The acquisition is for 100 per cent of the business at a purchase price of $4 million. This is a mixture of an upfront payment with a two-year earn-out period which will […]
Crowe LLP, a public accounting, consulting and technology firm in the U.S. with offices around the world, has debuted a new integrated brand platform entitled “Embrace Volatility.” The campaign, which seeks to flip the perception that volatility is something to fear to something that creates opportunity, was developed by StrawberryFrog in its first project for […]
Digital experience platform (DXP) provider Optimizely has announced it was named a Strong Performer in The Forrester WaveTM: Marketing Resource Management, Q3 2022. The report states that, “Welcome’s legacy in content marketing and editorial shines through in its ample content and people management offerings. And its superior innovation roadmap plans, to employ AI for content […]
Having racked up over 1 million paying subscribers since the release of Snapchat+, a paid subscription service complementing the communication app, Snapchat has announced a number of new features to further reward its user base. The newly added services include priority story replies, which highlights a users responses to Snap Stars; an option to show […]