Bynder Announces First Local Office In Melbourne

Bynder Announces First Local Office In Melbourne
B&T Magazine
By B&T Magazine



Bynder, the global leader in digital asset management (DAM), today announced the opening of its first APAC office in Melbourne, Australia to better serve customers and meet the needs of its growing business.

Bob Hickey, CEO of Bynder, said: “Expanding to Australia is the next exciting step among the many we are taking to scale Bynder and help more brands thrive in today’s competitive digital landscape.

“This past year we have already grown significantly in APAC, and we believe that the office in Melbourne will allow us to better serve and represent these customers and partners while continuing to expand our reach in the region.”

Bynder is expanding into APAC to be closer to its regional customers and meet the growing demand for digital asset management in the region. Bynder already serves multiple notable customers and partners in the region including Queensland Health and Australia for UNHCR.

This new office in Australia is a notable move to help more brands to conquer content chaos and connect the people and assets that fuel brand success.

Rohan Young, creative team lead at Queensland Health, said: “Bynder has actually brought us closer to a lot of our customers because they are seeing the value that it adds. Customers even say: ‘Hey, can we share some of our stuff with you?’ Which is going to help more hospitals in the future. So, it’s become a nice community of mutually exchanging assets that has a lot of impact.”

The new office is now open and will be led by Eveline ter Elst, director of APAC sales, who will be relocating from the company’s Amsterdam office. The company plans to hire new positions specifically focused around sales, customer success, customer support and marketing, with the goal to better support and grow its already robust APAC customer base.

“We’re excited to join the thriving tech community in Melbourne,” said Eveline ter Elst, director of APAC sales. “We already see incredible demand in the market, and I look forward to building on that momentum through the expansion of our customer base and our regional team.”




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