BMW Enlists CGI Influencer Lil Miquela For Stunning Futuristic Ad For Its New iX2

BMW Enlists CGI Influencer Lil Miquela For Stunning Futuristic Ad For Its New iX2

For those unfamiliar with Lil Miquela, she’s a 19-year-old Brazilian-American influencer, singer and social media personality. The other important point to note is she’s not actually real.

The CGI character and model – who boasts 2.7 million Instagram followers – has been doing ads now since she was invented back in 2016 with a client list that includes the lofty likes of Prada and Calvin Klein.

Now the ageless teen is back for the global launch of BMW’s new electric model the iX2.

Done in collaboration with creative agency Media.Monks and director Stefanie Soho from BWGTBLD, the campaign features a short film that is both futuristic, meditative and surreal. Watch it below:

Stefan Ponikva, vice president, brand communication and experience, BMW, commented: “People have been creating emotions and personal memories in BMWs for over 100 years. The world and the industry are changing rapidly; Digitalisation and electrification are finding their way, not only in the product but also in marketing.”

“These advances are important and in the future vehicles will continue to move real people through real worlds and in addition through virtual worlds. We have made this bridge-building the core of our BMW iX2 campaign and the result touches hearts,” he added.

Patrick Klebba, executive creative director at Media.Monks, added: “Amidst all the Web3, Metaverse, artificial intelligence push of the past two years, this crafty piece of storytelling is all about real life. Now Lil Miquela reminds us of what we have, and how beautiful it is, and how lucky we are to have it – this is what we want people to feel.”




Please login with linkedin to comment

Lil Miquela

Latest News

AZK Media Launches Customer Catalyst As Demand For Video Content Grows
  • Advertising

AZK Media Launches Customer Catalyst As Demand For Video Content Grows

Technology PR and marketing agency AZK Media, has launched a pure play video-content business called ‘Customer Catalyst’ as demand for premium video content continues to surge. Lead image: Wayne Williams & Azadeh Williams Research shows 64% of businesses see an increase in website conversions from having a customer testimonial video as part of their marketing […]

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
  • Advertising

G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm

Digital consultancy G Squared has launched a performance media creative division that will be led by The Hallway’s former general manager, Chris Murphy. The new capability enables G Squared clients to tap into a team of creative specialists who will develop, optimise and scale effective campaigns across digital media channels. G Squared said that it […]

Want your business to become more competitive? Invest in people
  • Opinion

Want your business to become more competitive? Invest in people

Learning and development can sometimes fall into the “nice to have” bucket – but John McNerney, managing director AUSEA at Yahoo, makes the case that in a tech-driven age marketing leaders should prioritise their employees’ development if they want to get a leg up on competitors. Good businesses are like ships. They’re places where everyone […]

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025
  • Marketing

Gabby’s Dollhouse Stage Show Set To Tour The World From 2025

Universal Live Entertainment Announces Global Partnership with TEG Life Like Touring to Produce a Live Show Version of DreamWorks Animation’s Gabby’s Dollhouse. DreamWorks Animation, Universal Live Entertainment, and TEG Life Like Touring will be collaborating on a live touring show inspired by the magical world of hit series Gabby’s Dollhouse. TEG Life Like Touring revealed […]