B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • NRL
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • Thinkerbell
  • WPP
  • Are Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: “Back To The Shop”: Airline Suffers Major Branding Fail By Misspelling Its Own Name
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > “Back To The Shop”: Airline Suffers Major Branding Fail By Misspelling Its Own Name
Marketing

“Back To The Shop”: Airline Suffers Major Branding Fail By Misspelling Its Own Name

Staff Writers
Published on: 21st September 2018 at 11:00 AM
Staff Writers
Share
1 Min Read
SHARE

Hong Kong-based airline Cathay Pacific has been forced to take one of its planes back to the painters after becoming aware of an embarrassing typo on its fuselage.

A number of travellers pointed out the misspelling at Hong Kong International Airport and shared photos of the plane, which was branded “Cathay Paciic” (without the f), on Facebook.

The pics were soon picked up by Cathay Pacific, which owned up to the mistake by sharing them out on its own social media channels and telling followers that the airline was sending the plane “back to the shop”.

Oops this special livery won’t last long! She’s going back to the shop!
(Source: HKADB) pic.twitter.com/20SRQpKXET

— Cathay Pacific (@cathaypacific) September 19, 2018

However, that didn’t stop people from poking fun at the hilarious typo.

No f’s were given that day

— Aghiad Haloul (@AghiadHaloul) September 19, 2018

Fixed it. pic.twitter.com/c8NtP9asRs

— Willie Montgomery (@shoxdude) September 19, 2018

pic.twitter.com/9IJUp7fT6A

— Kevin (@kevinjia1122) September 19, 2018

Fixed it. pic.twitter.com/OIZbUGX8ez

— jonnyha | ジョニー (@jonnyha) September 19, 2018

How many RTs to change your name to this for 5 minutes pic.twitter.com/X5WpZxScdT

— Max (@MaxNGX) September 19, 2018

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: airline, Cathay Pacific, typo
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Travel Guides Take On Tipping Point For Charity
21/05/2025
CMOs To Watch, Presented By Zenith: How Naysla Edwards Is Shaping AmEx’s Future From Fashion To F1
21/05/2025
InfoSum Intergrates With Amazon Ads: Attracts Advertisers To Push Their First-Party Signals
21/05/2025
VaynerMedia’s International Boss: ‘Three Things Marketers Want, Gen AI, Australia & What Gary Vee Is Really Like’
21/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?