Australian Radio Network (ARN) has unveiled its new marketing campaign for Sydney’s WSFM featuring breakfast duo Jonesy & Amanda.
The cross-platform campaign, created by JOY and Brilliant Films, kicks off on Sunday with a TVC featuring Jonesy & Amanda showcasing the fun and energetic spirit of WSFM. The campaign will also roll out across outdoor, digital and social.
ARN chief marketing officer Anthony Xydis said: “Using a simple concept, we wanted to capture the on-air chemistry of Jonesy & Amanda, who are loved by their audience for their sense of fun, cheeky banter and genuine friendship.
“We also wanted to showcase the energy of the station, embrace its heritage and unique music positioning, utilising the unique WSFM ‘jongle’ which recently launched on-air.
“This unrivalled combination has made WSFM number one in FM, and there is no better time to demonstrate ARN’s ongoing investment in marketing as a key part of our strategy for WSFM and the broader network.”
Production: Brilliant Films
Photography: Nicholas Wilson, Nicholas Wilson Photography