Spotlight On Sponsors: Samsung Goes On A Pre-Olympic Signing Spree As Swifts Build New Partnership
The New Zealand Warriors have signed a tasty new deal, securing Arnott’s as their snack partner over the next two years. Meanwhile, the NSW Swifts have built a brand new partnership, and Samsung is on a pre-Olympic signing spree.
Welcome to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the sporting world.
B&T unpacks all the latest news in sports sponsorship below!
Netball NSW X Homeworld
Late last week, HomeWorld signed on as a Major Partner for the NSW Swifts for the 2024 Suncorp Super Netball season. The home builders have also partnered with Netball NSW and the organisation’s Junior and Senior State titles. The partnership will support Netball NSW and the Swifts at both the community and professional levels.
View this post on Instagram
Having maintained a long-standing partnership with Sydney Thunder’s BBL and WBBL Cricket teams, as well as community cricket and the HomeWorld Thunder Nation Cup, HomeWorld is no stranger to elite and grassroots sports.
“Netball is present in every community, not just across NSW but the whole of Australia, and the Swifts have been synonymous with its success for many years,” said Trudi Busch, chief marketing officer of HomeWorld.
“We are keenly aware that you need a very strong base to create successful teams like the Swifts, and grassroots netballers and volunteers form one of greatest community movements in NSW. We are exceptionally proud that this partnership allows us to support all levels of the game.
New Zealand Warriors X Arnott’s
One of ANZ’s most recognisable snack brands, Arnott’s, has signed on as the official snack partner for the New Zealand Warriors.
The two-year deal will secure the brand as the presenting partner of the Shapes FunZone, which will be located at Gate B for all non-Friday night matches. This activity zone for families will include the One New Zealand Warriors’ passing wall, face painters and One New Zealand Warriors-branded giant games like Connect 4, Jenga and Corn Hole.
The new partnership follows Arnott’s Shapes signing on as the official snack of the NRL last year.
“We’re excited to be getting behind the One New Zealand Warriors as their official snack partner, and the timing couldn’t be better on the back of the announcement the club is back in the NRLW,” said Arnott’s Group country director Mike Cullerne. “Kiwis can’t get enough of Arnott’s Shapes, and we’re looking forward to activating at the games and showing our support for the club”.
World Surfing League X Samsung
Samsung has announced a new commercial partnership with the World Surfing League (WSL). The partnership will see the brand engage athletes and fan bases at key events leading up to the Paris 2024 Olympics, which are set to run between July 26 and August 11.
This is not the first time Samsung has partnered with the WSL, having first connected nearly ten years ago, proposing a prototype for a smart surfboard that would allow riders to stay connected in the water – and no, this wasn’t an April Fool’s joke. There is no word on if this prototype will make up part of the new deal.
The Korean tech giant has been on a sponsorship spree over the last few weeks, also announcing they are signing on with the Street League Skateboarding and Pro Breaking Tour in the lead-up to the games.
Please login with linkedin to comment
2024 Paris Olympics netball nsw NRL spotlight on sponsors surfingLatest News
TV Ratings 16/5/24: Nearly 2 Million Tune In To See Sky Blues Win In Women’s State Of Origin
Perhaps unsurprisingly, the first game of the Women’s State of Origin dominated the TV ratings last night, with Nine’s coverage drawing a national reach of 1.983 million. The bumper audience saw the Sky Blues dispatch the Maroons 22-12 in the first of a three-match series. In fact, the Sky Blues were so dominant that they […]
Binge Launches “Scene:Scents” Sensory Entertainment Campaign, Via Thinkerbell
Binge has launched new “Scene:Scents” to accompany its original shows, via Thinkerbell. Each set of candles is designed to pair with individual scenes from shows such as Colin From Accounts, Strife and The Twelve. The layered candles are “delicately constructed” with a range of scents, and “meticulously timed” to release as you watch, according to […]
Jolt Partners With Veridooh For Verification Of Its EV Charger Placements In UK
Sydney-based Jolt has partnered with Veridooh to bring independent verification to its electric car charger-based digital out-of-home (DOOH) network. With this partnership, all Jolt clients will be able to access Veridooh’s patented technology, SmartCreative, across their DOOH network. Veridooh tracks, measures, and verifies 100 per cent of booked OOH, allowing brands to track campaign performance […]
Nine Ad Manager Named Principal Sponsor Of CommBank SmallBiz Week
Nine’s SMB ad platform, Nine Ad Manager, has announced it will be Principal Sponsor of the CommBank SmallBiz Week 2024. To be held on 29-30 May at the Melbourne Convention and Exhibition Centre, the event will see Nine hosting workshops throughout both days of the expo. The sponsorship highlights the growing role Nine Ad Manager […]
Pet Circle & Seven Communications Partner On “Pawtition” To Get Pets On Public Transport
Pet Circle, has launched a campaign rallying the Australian public to sign its ‘Pawtition’ to place pressure on transport operators and ministers to recognise and act on the soaring demand for pets on transport. The Pawtition, which now has over 20,000 signatures, is calling for uniform regulations across all states and territories to allow pets […]
‘A Win-Win’ – How The Matildas Helped CommBank Become A ‘Globally Iconic Brand’ For The First Time
CommBank’s multi-million dollar support of the Matildas has been one of the great sponsorship success stories in Australian history, but it hasn’t been all smooth sailing. CommBank’s partnerships lead Dianne Everett and Football Australia deputy chair Jackie Lee-Joe share tips on how the partnership delivered great results on and off the pitch. In hindsight, […]
VML Australia Dominates The One Show With 5 Gold Pencils
Agencies, studios and brands in Australia and New Zealand were awarded seven Gold Pencils, six Silver, 18 Bronze, and 39 Merits in The One Show 2024. VML Australia Melbourne led the way with five prestigious Gold Pencils, all working with Airbag Sydney/Melbourne for “FitChix” on behalf of Honest Eggs Co. Announcement of Pencil and Merit […]
Social Soup: Consumers Looking For “Informative” Not “Funny” Social Content When Making Buying Decisions
Social and influencer agency Social Soup has revealed that consumers are looking for informative and reliable social content when considering purchasing decisions, rather than funny vids. The preference for information over entertainment is one of the key findings of a new survey of more than 1,000 people by Social Soup, Australia and New Zealand’s largest […]
GIO Unveils New “Protect Precious” Brand Positioning & Campaign, Via Ogilvy
GIO has launched a new brand platform via Ogilvy, signifying a new direction for the insurer. With new “Protect Precious” positioning, the campaign takes a fresh approach within a category often operating in moments of disaster. The campaign instead focuses on the deeply personal, sometimes quirky reasons why things are precious, and why those meaningful […]
Digitas & Heckler Singapore Launch Animated Symphony For Riot Game’s Valorant Champions Tour Pacific
Digitas Singapore, in collaboration with Heckler Singapore, has unveiled an animated universe in the recently launched music video, ‘Undefeated’. This unique creation, produced for the globally popular video game VALORANT and girl group XG, is set to “mesmerise” fans with its “innovative blend” of gaming and music. The ‘Undefeated’ music video serves as a prelude […]
Wavemaker Global CEO Toby Jenner Appointed Global President, GroupM Clients
Toby Jenner, Wavemaker’s global CEO, has been appointed to a newly created role as global president, GroupM clients. This new role will see Jenner assume responsibility for leading GroupM’s global proposition and go to market strategy as well as its growth, marketing, and communications teams and functions. GroupM said the move is designed to “further […]
Fast 10: Mindshare Head Honcho Maria Grivas On Her “Resting Smiling Face”
With her second anniversary as Mindshare’s CEO just around the corner, B&T‘s Greg ‘Sparrow’ Graham caught up with Maria Grivas to learn why giving her staff an extra long weekend leads to better results for clients — as well as her enduringly upbeat demeanour. 1. Mindshare is having a banger of a year with some outstanding […]
Real Home Care Clients & Staff Star In New HammondCare Campaign
Real home care clients and the staff who care for them have starred in a new campaign for home care provider HammondCare, in an effort to show what quality care looks like. HammondCare at Home clients Olga Citroni, 81, of Cabramatta West, and Robyn Vickers, 74, of Hammondville, star in the video and digital campaign […]
Mutinex’s Henry Innis: “I’m Imperfect As A Leader”
Mutinex is one of the hottest startups in the marketing world at the moment with its GrowthOS and DataOS platforms offering brands, agencies and marketers a chance at true dollar-in, dollar-out marketing spend assessment. While its GrowthOS product has been around for a little while, its DataOS product is entirely new. Launched at the end […]
Slew Of Senior Hires At Sparro by Brainlabs & Jack Nimble
Independent digital marketing agency, Sparro by Brainlabs, and creative production agency, Jack Nimble, have announced four new senior hires across the agency group. The appointments follow several significant recent new business wins and product launches. Lead image: Kiki Jones, Morgen Mathews, Lauren Nixon-Smith, Michael Sparkes Kiki Jones joins Jack Nimble as group account director following […]
Initiative’s Fein, Geer, Colter To Depart For Accenture Song
It's great news for Accenture Song, very bad news for the Initiative company card with this triple leaving do.
Pizza Hut Fined $2.5m For Spamming Customers
To be honest, if you're going to spam customers, cheap pizza deals is probably on the low side of the dodgy scale.
Jetstar & Qantas Perception Ratings Soar After Bonza Cancelled Flights, YouGov Finds
This poll is further proof nothing builds a positive brand image like your competitor monumentally f@cking up.
Pedigree Launches AI-Powered Ad Initiative To Give All Dogs A Home, Via Colenso BBDO & Nexus Studios
B&T encourages this dog adoption initiative. And that's despite us barely being able to look after our own selves.
Apparent Launches “All Heart, No hassle” Integrated Campaign For Flight Centre’s Corporate Traveller
Apparent charged with Flight Centre's Corporate Traveller creative. Has avoided any gags about stolen hotel bathrobes.
South African Tourism CMO: ‘We Want Consumers To Experience SA Through The Eyes Of A Child’
B&T chats with South African tourism's Aussie CMO. Admittedly, we had to quickly rectify our Barossa Valley questions.
Market Research Firm TRA Names KFC’s “Look On the Fried Side Of Life” As Australia’s Favourite Ad
A poll of everyday Aussies has revealed our favourite ads. And it'll make difficult reading for the Harvey Norman team.
‘A Big, Big Step In The Right Direction’: Media Buyers React To News Corp’s D_Coded
There was a universal thumbs up for News' D_Coded event. Although there were calls for glitter bombs at the finale.
CommBank Announced As Presenting Partner Of Vogue Codes 2024
Vogue Codes is a top initiative encouraging women into STEM-based careers. All while wearing Jimmy Choos, apparently.
Brad Garbutt Joins OMA As Marketing Lead
Seasoned adlander Garbutt joins the outdoor association. Says he's got the DOOH down pat, but working on the PDOOH.
TV Ratings 15/5/24: Gruen Pulls A Crowd For Aunty As It Enters 16th Season
Although B&T typically shuns predictions, we're expecting big numbers for Peter Dutton's Budget reply speech tonight.
D_Coded panel: ‘If You Are A Marketer Handling Data And Haven’t Spoken To Legal, You’re In Trouble’
This fiery panel was a highlight of Tuesday's D_Coded event. Not that it spilled out into the carpark.
SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]
Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]
Channel Factory Expands Team Across Australia & New Zealand By 20%
Social media agency Channel Factory announces a significant lift in staff numbers. Doesn't thank Tuesday's Budget.
Jaywing Extends Strategy Team Appointing Fran Martin As Senior Brand Strategist
As is often said, you can never have too much strategy. Same can't be said of programmatic & AI.
Tourism Tasmania Taps Broadsheet For Latest “Off Season” Campaign Iteration
Do you like to drape yourself in sheepskin, flannelette & weird, wooly hats? Tasmania in winter is for you.
Netball WA Appoints 303 MullenLowe As Brand Strategy partner
Netball WA appoints 303 MullenLowe for its brand strategy. Any mention of Gina also now strictly forbidden.
RyvalMedia Flies Off With RedBalloon Media Account
Got family or friends working at RyvalMedia? Say ta-tah to shit birthday presents as agency pricks RedBalloon's media.
“First We Get Plastered Then We Fill Your Holes” – Tradies Face Ad Standards Ire
As juvenile as this plasterer's tagline is, it does sound like the plot to most adult films.
ANZ, Lyre’s, Uber, Adam Ballesty & An Australian Of The Year – More Big Names Join Cannes in Cairns, Presented by Pinterest!
Judging by this cavalcade of A-listers set to star in Cairns, a selfie stick is now mandatory for all attendees.