Fashion Brand Zara Never Advertises, So This New Work Is A Rare Gem Indeed

Fashion Brand Zara Never Advertises, So This New Work Is A Rare Gem Indeed

Spanish fashion brand Zara has long taken the Elon Musk approach to marketing and advertising – they just don’t do it.

That said, the global fashion house – said to be worth a cool $A20 billion – does on very rare occasions release the odd advert. It reportedly splurges a meagre 0.3 per cent of its annual budgets on marketing, preferring to have a customer-centric approach that its stores are always ahead of the fashion curve.

So it’s a rare day indeed today with the launch of new work for the brand.

Called “Back to work”, the ad is aimed at Zara’s male clientele who reportedly make up a third of all its sales.

The surprisingly bleak spot was written and directed by Jordan Hall who’s resume includes work for such brands as Nike, iD, Dazed, Hypebeast, Reebok Classics and Converse.

The whole office elevator is nothing new to ad creatives, but it remains a rich vein of mirth for exploring the mundanity of working in an office.

Check out the spot below. After all, it might be the last time you see anything again from Zara for a long while:

 

 

 

 

 

 

 

 

 

 

 

 




Please login with linkedin to comment

Zara

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]