Zara’s “Weird” Underwater Ad Pulled Following Online Mockery
As this campaign well proves, there's a very fine line between being cool and arty and coming across as a complete twat.
Recommended
The Internet Has Collectively Lost Its Sh*t Over This Absolutely Bizarre Zara Ad For Jeans
It appears a tough market has taken a toll on Zara, with the retailer unable to afford a real-life model.
Recommended
Zara And Burberry Spark Controversy With Racist, Suicide Campaigns
What's with the fashion labels pissing everyone off at the moment? They should stick to sweatshops & poor body image.
$150,000 Raised For UnLtd Charities By The Power Of GroupM
We love a good news story here at B&T and here's one. Although we do prefer ones with nudity and/or public humiliation.
MEC Opens Melbourne Office
GroupM media agency MEC has opened its fourth Australian office with Jenny Pham at the helm.
Marketing Is In The Hands Of A New ‘Creative Class’
GroupM's global digital chief says the industry is at the mercy of the Vine making, 3D printing consumer of the future.
Recommended
Video lead story
GroupM Round Table: The Agency/Client Relationship
The group discuss why agencies can never understand their businesses too well.
Video lead story
Yum’s Nikki Lawson on the KFC Newsroom
Group M boss John Steedman rounded up a group of marketers for a round table ahead of the most recent issue of B&T M...
Video lead story
GE’s Emma Rugge-Price on Breaking In a New Agency
Group M boss John Steedman rounded up a group of marketers for a round table ahead of the most recent issue of B&T M...
Video lead story
Foxtel Marketing Boss Ed Smith on the Challenges of Achieving Local Scale
Group M boss John Steedman rounded up a group of marketers for a round table ahead of the most recent issue of B&T M...
Video lead story
Kimberly Clarke’s Anastasia Barlas: ‘I Want My Agencies to Work Together’
Group M boss John Steedman rounded up a group of marketers for a round table ahead of the most recent issue of B&T M...
Video lead story
Allianz marketing chief Dominic Brandon: Agency Staff Retention is Critical for Clients
Group M boss John Steedman rounded up a group of marketers for a round table ahead of the most recent issue of B&T M...
Mindshare to Launch Wearable Tech Unit
Mindshare Worldwide's chief digital officer Norm Johnston announces Life+.
Image lead story
B&T Goes Inside Agency Land
Agencies are just as competitive about office fit-outs as they are about awards shows. Take a tour of industry interiors...
