Fashion giant Zara has reportedly removed an ad that showed a model submerged in water while promoting a dress.
The ad went viral last week, after a TikTok video was shared asking if “anyone had checked in on Zara’s marketing team”.
@dumbwishlistAre they okay? #fashionchoice #why #whatareyouthinking♬ original sound – Wish
According to Pedestrian.TV, the ad for the tiered poplin dress can no longer be found online and has been replaced with an above-water image.
However, it seems Zara’s attempt at underwater modeling was not limited to the one garment.
Social media is now full of various screenshots of people responding to the content.
I was talking just yesterday about how Zara has the most weird ads ever, like, I can’t even see the dress well in this photo😭💀 pic.twitter.com/icNstQCIxD
— Anita #IStandWithLewisHamilton (@FormulaAnita) April 23, 2021
How do people actually do zara hauls? I've just went on the website as I saw a lovely dress pop-up ad and the model is kicking about in muddy water! How the hell can you picture yourself wearing it when your looking at that 🤣😭 pic.twitter.com/oO10jdELwp
— Rhymeny Stringfellow (@RhymenyS) May 23, 2021
It’s not the first time social media has poked fun at Zara’s advertising strategies.
Early last year, social media took great delight in Zara’s decision to model a pair of jeans without an actual model.
“Times are so hard at Zara they’ve had to employ Charlie Chaplin’s ghost to model for them,” one person said.
https://twitter.com/GrrlGhost/status/1218909427807477760?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1218909427807477760%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.bandt.com.au%2Fthe-internet-has-collectively-lost-its-sht-over-this-absolutely-bizarre-zara-ad-for-jeans%2F
