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B&T > GroupM Round Table: The Agency/Client Relationship
FeaturedMarketing

GroupM Round Table: The Agency/Client Relationship

Staff Writers
Published on: 16th September 2014 at 9:13 AM
Staff Writers
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GroupM boss John Steedman rounded up a group of marketers for a round table ahead of the recent issue of B&T Magazine.

The group discuss why agencies can never understand their businesses too well and agree that there is no room for siloed behaviour.  They also talk about why brands are just as keen to see agencies as partners as agencies are to do the same and how brands expect more from their agencies.

The following marketers are featured in this video:

  • Anastasia Barlas, marketing director – Australia & New Zealand Kimberly-Clark Australia
  • Emma Rugge-Price, VP, communications, General Electric
  • Nikki Lawson, chief marketing & development officer, YUM Brands
  • Dominic Brandon, group manager, marketing and brand, Allianz
  • Ed Smith, executive Director, sales and marketing, Foxtel

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TAGGED: AdWords, Al Taylor, Campaign Planning, Derry Simpson, Fetch TV, Geo-Target, Letterbox Media, Masters, New Tool, Online marketing, reporters, YUM, Zara
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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