GroupM boss John Steedman rounded up a group of marketers for a round table ahead of the recent issue of B&T Magazine.
The group discuss why agencies can never understand their businesses too well and agree that there is no room for siloed behaviour. They also talk about why brands are just as keen to see agencies as partners as agencies are to do the same and how brands expect more from their agencies.
The following marketers are featured in this video:
- Anastasia Barlas, marketing director – Australia & New Zealand Kimberly-Clark Australia
- Emma Rugge-Price, VP, communications, General Electric
- Nikki Lawson, chief marketing & development officer, YUM Brands
- Dominic Brandon, group manager, marketing and brand, Allianz
- Ed Smith, executive Director, sales and marketing, Foxtel
