B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: $150,000 Raised For UnLtd Charities By The Power Of GroupM
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > $150,000 Raised For UnLtd Charities By The Power Of GroupM
Media

$150,000 Raised For UnLtd Charities By The Power Of GroupM

Staff Writers
Published on: 1st March 2017 at 9:27 AM
Staff Writers
Share
5 Min Read
SHARE

This year Group M’s annual ‘Power of One’ day saw its largest turn out yet, with over 500 employees across all their agency offices in Sydney, Melbourne, and Brisbane working as one to give their time and skills to add value and raise funds for UnLtd charities.

On Friday 24th February, all offices across the agency network took time to give back to the local community, delivering over $150,000 in value for several UnLtd charity partners. Each employee chose a cause close to their heart and spent time at a briefing with the specific charity to further understand their particular challenges. It was then their opportunity to give back through valuable and impactful activities, getting involved in skilled volunteering, unskilled volunteering or fundraising initiatives.

The charities supported on the day included:  batyr, Be Centre, Big Brothers Big Sisters, Salvation Army Project 614, The Pyjama Foundation, White Lion, Oz Harvest and Youth off the Streets.

Mark Lollback, GroupM’s CEO, said “I am so proud of the wonderful people that work at GroupM and our agencies – to see firsthand the passion and commitment that the team have given to so many worthwhile charities is impressive. It is important to go beyond normal business and give back to the communities and consumers that we serve” said Mark.

UnLtd CEO Paul Fisher said: “GroupM’s Power of One Day brings together the hearts and skills of an entire organisation to create social impact. Full credit to Mark Lollback and his team nationwide for participating in this inspiring event that channels the boundless skills, talent and time with the compassion and drive of its staff to make a difference in the lives of hundreds of disadvantaged young people in Australia, all in just one day. On behalf of the UnLtd Team and our charity partners, we want to say unlimited thanks to everyone who participated.”

Some of the 17 projects delivered included:

  • White Lion works hard to prevent the entry – and re-entry – of kids into the juvenile justice system, through education and work readiness programs. The GroupM team joined the noble cause by facilitating a workshop for the young people in the program that demystified social media and shared the practicalities about the media industry, career paths, day-to-day responsibilities and key resources to getting a job in media. They also gave tips on how to be safe online and on managing their personal branding online when using social media.
  • Members of GroupM hit the phones to generate funds and conversation, by selling socks for batyr’s 1S1G (one sock one goal) campaign. The campaign encourages teams within schools, universities, sporting teams and the community to wear the bright socks to start positive conversations around mental health, whilst visually promoting their willingness to smash the stigma.
  • GroupM’s bright minds developed an internal communications plan to support the important work that Youth Off The Streets do. The team created a strategy to increase cross-unit communication within the charity to ensure more transparency around the direction of the organisation. YOTS work to ensure the youth that come into their care, leave it again prepared for a brighter future, through empowering and equipping them with the tools to receive a high school education, have a job in hand, ways to live free from drugs and with skills to face the world.
  • Be Centre has been getting ready to open it’s doors to their new Warriewood premises, expanding into a bigger site to provide more space for disadvantaged and at risk children. The GroupM team rolled up their sleeves to ensure it was ready to open by painting the entire centre – a space that provides one-on-one Play Therapy to assist children aged 3-13yrs in overcoming the affects of trauma, such as abuse & neglect.

MEC Adelaide will be volunteering at Clipsal 500 for Oz Harvest on 2nd to 5th March 2017.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: IAPA, Zara
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?