GE’s Emma Rugge-Price on Breaking In a New Agency

GE’s Emma Rugge-Price on Breaking In a New Agency

Group M boss John Steedman rounded up a group of marketers for a round table ahead of the most recent issue of B&T Magazine. In this video from the round table, Emma Rugge-Price, VP, communications, General Electric, talks about the teething problems that come with appointing a new agency.

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