Yum’s Nikki Lawson on the KFC Newsroom

Yum’s Nikki Lawson on the KFC Newsroom

Group M boss John Steedman rounded up a group of marketers for a round table ahead of the most recent issue of B&T Magazine. In this video from the round table, Nikki Lawson, chief marketing & development officer, YUM Brands, talks about the brand’s newsroom and the surprising success of a KFC bucket with a Game of […]

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