Newly released research reveals the world’s most popular fashion brands, with Zara taking the top spot, followed by Nike and Zalando.
Compared to the same data from last year (where Louis Vuitton, Gucci and Chanel were the most popular brands) it highlights how much our fashion choices have changed over the last 12 months.
The research, compiled by Money.co.uk, uses 12 months of Google search data to find out which fashion brand is searched for the most in each country in the world – and Zara takes the top spot in an impressive 37 countries around the world.
The UK, United Arab Emirates, Japan, Portugal, and Monaco all have the Spanish fashion company as their most popular fashion brand. With over 2,200 stores and a presence in 88 countries, there’s no wonder that it’s the brand most countries are searching for.
In Australia, the most searched for brand was Nike, and it was the second most searched for fashion brand in the world. It was the most Googled in 36 countries around the globe, including South Africa, Mexico, and Malaysia.
Zalando, headquartered in Berlin, Germany, is the world’s third most popular fashion brand. Famous for selling everything from high-street labels to high-end designers all on one website, it tops the searches for 14 countries (mostly European) including Austria, France, Italy and its birthplace of Germany.
Top Fashion Labels Around The World
| Fashion Brand | Number of countries searching | |
| Zara | 37 | |
| Nike | 36 | |
| Zalando | 14 | |
| Fashion Nova | 13 | |
| ASOS | 13 | |
| Gucci | 10 | |
| Adidas | 7 | |
| H&M | 7 | |
| Chanel | 5 | |
| Next | 2 | |
| Dior | 2 | |
| Uniqlo | 2 | |
| Tommy Hilfiger | 1 | |
| Lululemon | 1 | |
| Yeezy | 1 | |
| Louis Vuitton | 1 | |
| Macy’s | 1 |
Most of the European continent is firmly in awe of Zara, with 20 countries in Europe searching for it more than any other brand, and Zalando which is most popular in 14 countries. ASOS was the most popular fashion search in Croatia, Ireland and Malta, whilst Luxemburg was the only European country to search for the luxury brand, Louis Vuitton, the most.
For the USA the most popular brand is revealed as Macy’s, the American department store chain, which is a new entry into the top searched for fashion labels compared to 2020’s data.
However, it’s the leisurewear label Lululemon that Canadians are searching for more than any other brand. Founded in Canada in 1998, the brand has gained a reputation for producing quality sportswear that is also fashionable and comfortable.
Looking at Asia, Zara is also making an impression there, being the most searched for fashion brand in 12 Asian countries, including Thailand, the Phillippines, and Japan. All five of the countries looking up Chanel the most are situated in Asia: Bangladesh, Iraq, Myanmar, Pakistan and Sri Lanka.
