Brands Must Deliver Personalised Marketing To Excel In 2023
Personalised marketing works. A staggering 86 per cent of customers have said that personalised experiences across different touchpoints would likely increase their loyalty to a brand.
Perhaps more concerning is that two-thirds of those customers said that they would quit a brand if their experience isn’t personalised.
Creating and deploying personalised multichannel marketing used to be a slog and require huge resources. Of course, getting it right would pay dividends. Brands can expect eight times the return on marketing spend and a sales boost of 10 per cent, but only if the campaign was planned and deployed correctly.
This changing expectation of brands cuts across sectors and verticals. For example, just 38 per cent of consumers say that credit card providers deliver a good customer experience. But, when it comes to telecom providers and insurance companies, as few as 18 and 11 per cent say they get a good experience, respectively.
However, industry-leading martech provider Acoustic makes multichannel leg work a thing of the past, enables your team to do more with less, and breaks down marketing silos.
Why Your Marketing Needs To Be Multichannel
Economic uncertainty is set to be a feature of 2023 with cost-of-living pressures squeezing consumers’ budgets and businesses looking where they can cut marketing budgets. This means marketers must be ready, and able, to do more with less. Otherwise, they risk losing out on customers — making the economic situation even more challenging.
Customers are becoming increasingly savvy with, and demanding of, the marketing communications they receive. In a recent study, 69 per cent of consumers said that most companies they dealt with needed to improve their customer experience — in 2019, that stood at 35 per cent.
In the coming years, with more digital natives entering adulthood, customers will only become more demanding. More than half of all consumers have stopped doing business with a company because it did a poor job of personalising their experience. But among Gen Z, that number is as high as 63 per cent.
If a brand can use behaviour-based signals to create a seamless customer experience across a multitude of touchpoints — and more than half of customers engage with three to five channels during each purchasing journey — then their campaigns will be far more likely to convert interest into sales.
How To Create Great Communications Without Great Workloads
Small and large marketing teams are facing similar impositions on their time. They are expected to be continually iterating, delivering deeper and more meaningful connections with customers regardless of resource changes.
Within businesses, these demands can lead to departments becoming more isolated and focused on their individual roles, rather than thinking as a team. This siloed approach fails to deliver the seamless experiences that customers now not only prefer but expect.
However, no-code composing solutions, such as Acoustic’s, can help brands create excellent marketing communications — regardless of their size or capabilities.
With Acoustic, brands can easily compose personalised campaigns to engage with consumers at each stage of the funnel, from awareness to action. As a result, marketers can become more independent, efficient and effective — helping improve productivity and reducing unnecessary expenses.
In 2020, Hay Group relaunched its Hay-as-a-Service product to Shaype. The platform allows companies to build unique financial experiences faster, smarter and with more confidence. This required the company to reposition the service to a large and complex audience of customers, partners, suppliers, industry bodies, investors, regulators and more. As a result, they needed a martech stack that could handle the complexity.
Acoustic allowed the team to achieve a remarkable campaign open rate of 72 per cents and a click-through rate of 29 per cent, while also achieving a delivery rate of 97 per cent on its first campaign with the Shaype domain.
These remarkable results demonstrate that for brands communicating with customers in 2023, Acoustic is the tool that can unleash marketing teams to deliver better-than-ever results for brands than ever before.
Please login with linkedin to comment
acousticLatest News
Cummins&Partners Welcomes Tim Collier As New Head of Strategy
Cummins&partners ramps up its client strategy offerings and its Dungeons And Dragons staff team with latest recruit.
‘Let’s Break Ingrained Industry Muscle Memory & Help Marketers Keep Their Job’ – Mat Baxter On Why He Joined Mutinex
The adland sage has joined marketing platform Mutinex which, admittedly, sounds like a high-fibre breakfast cereal.
Today The Brave Snares Alyce Gillis From Havas Host
In what may be seen as another win for the indies but possibly shouldn't, Havas' Alyce Gillis joins Today The Brave.
TAC Wakes Victorians Up To The Risks Of Driving Fatigued In A New Campaign Via Clemenger BBDO
Latest Clems campaign highlights the dangers of driving tired. Or, worse, listening to Guy Sebastian while on the road.
TikTok Partners With Billie Eilish To Launch New Fan Spotlight Feature
Did you know that Billie Eilish has won two Academy Awards? Which is two more than both Tom Cruise & Megan Fox.
TorchMedia Secures Sydney Light Rail Advertising Contract
Judging by the painfully slow speed of the Sydney Light Rail, advertisers certainly get excellent dwell time.
TV Ratings (21/05/2024): Todd & Dustin Find Love As Farmer Wants A Wife Comes To A Close
Judging by Farmer Wants A Wife's success, you'd reckon the National Party would be of way more interest to voters.
Senior Appointments Expand Hatched Sydney Team
New appointments at media agency Matched. Unlike press photo outfits that are daringly contrary to the idea.
History Will Be Kind Builds Client Portfolio With Appointment Of Koskela
HWBK nabs sustainable furniture maker Koskela's PR. Also takes the opportunity to replace ageing boardroom table.
JCDecaux Launches Dominion Road SMARTFRAME
It's rare outdoor news from New Zealand today. And you think it's bloody freezing in Australia at the moment.
Innocean Australia Announces Giorgia Butler As New Chief Strategy Officer
Giorgia Butler named Innocean's chief strategy officer. Thankfully cupcakes weren't served at the staff announcement.
INVNT Appointed Creative Experiential Partner For SXSW 2024
The countdown's on for this year's SXSW in Sydney. Alas, B&T unsure what the actual count is at the present time.
The Media Store Wins Melbourne Royal Show Media Account
Media Store's rose garden set to bloom thanks to new manure after agency snares the Melbourne Royal Show's media.
Toby Jenner: ‘The Power And Energy Of Our Good Teams Will Get Us Through Tough Times’
Toby Jenner has been named global president of GroupM clients & B&T was 9th on the phone to offer our congrats.
Foxcatcher & InMobi Partner To Enhance Media Planning And Activation
Foxcatcher & InMobi unveil plans for a new collaboration that thankfully hasn't required any hounds to be released.
Brookvale Breweries & Distilleries Launch Three Days Of Savoury Bites, Delicious Pints And Spirits
The goodly folk on Sydney's northern beaches need little prodding to drink, so this has 'sold out' written all over it.
VALE Dennis Merchant – A Giant Of The Media Industry
In terribly sad news today, Aussie adland legend Dennis Merchant has passed away at the age of 82.
Gravity Media Australia To Deliver Crankworx Cairns For Red Bull TV
Are you a committed mountain bike enthusiast? Cairns is where you need to take your grazed knees & concussions.
Connecting Plots Nabs Former Saatchi & Saatchi Leader Craig Page
Connecting Plots turns the Page with this hire.
Roger Federer & Rafael Nadal Revive Core Values Campaign For Louis Vuitton
If Rafael misses his next match with a runny nose you'll know why with these inappropriately dressed mountain images.
Orphan Steals The Show At Australian Fashion Week With World-First ‘The Last Season Collection’
Australian Fashion Week has been run & done for another year, meaning lots of people can now go back to eating solids.
One Year Later, Is BAR Ogilvy’s Livingfont Making A Difference?
As super important as they are, these animal extinction campaigns can be a mega downer for the unprepared.
“These Issues Aren’t Unique To Our Industry”: Rose Herceg Chats To B&T Ahead Of Create Space Census Results
Rose Herceg admits struggles with diversity & inclusion aren't unique to adland. Take F1 racing as an example.
Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
PR guru Kieran Moore's talking the dangers of ageism. That said, it remains a good thing for red wine & prosciutto.
Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
Zitcha names Josh Forsyth as its APAC sales lead, as confusion reigns over the Maldives' APAC claims.
Moët Hennessy NZ Adds Special PR To Agency Roster
If there's a client you want on the books it's Moët Hennessy. Ben & Jerry's would also be fantastic, albeit fattening.
Dylan Alcott, Ellie Cole & Kurt Fearnley To Headline Nine’s Paralympics Coverage
They say Olympics is more aspirational & Paralympics is more inspirational, but B&T is here for goalball & murderball.
The Monkeys, Howatson+Co, VML Australia Win Big At The One Show’s Awards
A top showing saw Australia ranked fifth globally, well above our friends over the Ditch.
Readers Are Looking To Books For Escape – Should They Look To Adverts, Too?
Are you or someone you know a bibliophile? That's a lover of books & not an 80s paper filing system. Read on here.
TV Ratings (19 May 2024): Nine’s Travel Guides Goes Head To Head With Seven’s Farmer Wants A Wife
Love travelling to Kuta to watch the lads from the Currawong Goannas footy club whoop it up? Travel Guides is a must.
Sky New Zealand Initiates Process For Advertising Sales Representation In Australia
Sure, on the surface they pretend to despise us, but this news offering proves the Kiwis love of all things Australian.
Opinion: Queer & Present Danger – Australia’s Battle For LGBTQ+ Recognition Through Communication
Aside from this absolute cracker of a headline, Think HQ's Blake Mason piece is very important.
Val Morgan Digital Partners With Audigent To Connect Brands With Passionate Audiences At Scale
Cinema advertiser Val Morgan announces partnership with data platform Audigent. Neither commenting on the new Mad Max.
International Olympic Committee Launches “The First Effect” Campaign, Via Deloitte Digital
The Paris Games are a mere 64 days away. Let this ad be the trickle before the Olympic ad storm.
‘Marketing In The Cockpit, Creativity, Partnerships, Failure And Dream Big’ – Josh Faulks’ Five Takeaways From RESET
Missed AANA RESET or worse, accidentally doze off during said conference? Relive the highlights again here.
Nine Promotes Nikki Rooke To Replace Richard Hunwick As Director Of Sales – Total TV
Nine names Nikki Rooke as Richard Hunwick's successor. Yet to politely mention the boxes in Richard's former car spot.