Hearts & Science Nabs SBS’ Media Away From Zenith
SBS has appointed Hearts & Science as its media agency following a closed pitching process.
The Omnicom-owned agency will handle SBS’ media buying and planning.
“SBS is pleased to appoint Hearts & Science as its new media agency following a competitive tender process. We also want to thank the dedicated team at Zenith for their work with us over the last eight years,” said Jane Palfreyman, SBS’ director of marketing.
Zenith had held SBS’ media account since 2014 and expanded its remit in 2021, taking on its performance media account duties, as well.
“Hearts & Science is delighted to be working with SBS as a leading multi-platform and diverse media brand. We were inspired by the SBS Charter and the ambition to further accelerate the digital offering including SBS On Demand,” said Jane Stanley, CEO of Hearts & Science.
“We look forward to partnering with the SBS team to build audience engagement powered by best in-class data and technology. This will allow us to deploy the full capability of our incredible Hearts & Science offering and team. We can’t wait to get started.”
Latest News
Footy Fans Front & Centre In Youi’s Latest Partnership Platform
Footy fans across Australia are finally getting their premiership moment. National insurer Youi has unveiled its latest partnership platform, Footy. Made by Fans, emphasising its recognition of the true contributors to the game: the fans. As a brand dedicated to understanding customers, Youi identified an unmet need for acknowledging fans’ efforts at every level of […]
Deloitte Digital Named Adobe Partner Of The Year
Adobe has named Deloitte Digital as its partner of the year at its Best of Adobe Summit in Sydney. The ANZ Adobe Partner Awards recognise and celebrate the work of Adobe partners in driving customer success and innovation in Australia and New Zealand. Deloitte Digital was lauded for its performance in FY23, excelling in key areas […]
Are Media Gives Australian Women A Brand New Way To Shop
Are Media has announced the launch of two new digital marketplaces, delivering more than 14,000 of Australia’s favourite products via The Australian Women’s Weekly and Home Beautiful brands. The Australian Women’s Weekly marketplace has a strong focus on fashion, accessories, jewellery, shoes, homewares and gifts; while the key product categories in the Home Beautiful marketplace […]
ARN iHeart Launches Series To Unearth Next Gen Of Podcasting Talent
ARN’s iHeart and Indigenous Podcast Network BlakCast has launched a new podcast series Find and Tell that attempts to unearth the next generation of diverse storytellers. Hosted by esteemed broadcaster and author Jamila Rizvi, Find and Tell is similar to a TV singing competition for budding podcasters. It will feature people from all walks of […]
ahm & HOYTS Launches 2-For-1 Movie Tickets On Fridays
Australian health insurance company ahm has partnered with Val Morgan Cinema to launch their Feel Good Fridays movie ticket partnership with HOYTS. Launched in conjunction with media agency Carat, a dentsu company, the Feel Good Fridays partnership offers ahm members an exclusive opportunity to enjoy a special 2-for-1 movie ticket deal. Members can purchase two […]
GumGum Snares Niall Hogan From Ogury Singapore
GumGum has announced the appointment of Niall Hogan as general manager, JAPAC (Japan, Australia, and Asia Pacific), effective immediately. In his pivotal role, Hogan will spearhead Sales, Customer Success, and Operational Delivery of GumGum’s media advertising business across Japan, Australia, New Zealand, Singapore, and emerging JAPAC markets. Leading a team of over 100, Hogan’s primary […]
Experts Unpack The Future Of Loyalty Programs & Gen AI
It’s not news that technology, particularly Generative AI, has disrupted many traditional marketing strategies. But knowing the world has changed isn’t the same as knowing how to adapt to that changed world. The inaugural Asia Pacific Loyalty Awards recently identified some industry-leading innovators. We speak to a couple of the award winners, Accor, which took […]
Today The Brave Appointed Westmead Fertility Centre Agency Of Record
Today the Brave has been appointed by Westmead Fertility Centre as its agency of record. The full-service independent agency will be providing integrated support across strategy, creative, design, media, social and PR. Today the Brave will be working with Westmead Fertility Centre to break the silence around infertility while raising awareness of innovative fertility treatments […]
Connection Is Key: Wavemaker’s Peter Andrew’s Lessons From LA
Wavemaker’s group director Peter Andrew recently spent a fortnight in Los Angeles as part of the agency’s talent exchange program, Provocative Pioneers. Here, he says that the experience made him better at his job — though it sadly didn’t land him a spot on the silver screen. I spent the last two weeks of April […]
European OOH Firm Appoints oOh! Co-Founder Noel Cook To Lead Australian Expansion
European media infrastructure owner Wildstone has announced plans to launch and scale in Australia’s OOH market, marking the next stage of the company’s international expansion. Following successful growth across Europe, where it has acquired and developed over 5,000 static and digital OOH assets since 2010, Wildstone said it “sees Australia as the ideal market to […]
Claxon Announces Pro-Bono Partnership With Serving Our People
Full-service indie Claxon has announced a pro-bono partnership providing marketing support with charity Serving Our People (SOP). As marketing partner Claxon will provide strategy, creative, content creation, media planning and buying support to SOP, helping raise awareness of the charity’s offering so it can continue its vital work supporting Australians in need. Established in 2020 […]
Turtle Bay CMO: ‘AI Has Swept Away Our Competitors’
The chief marketing officer of the Turtle Bay resort in Oahu, Hawaii has claimed that AI has had such a transformative effect on his marketing operations it has seen the business sweep away its competitors. Speaking on a panel at the Salesforce Connections marketing summit in Chicago, Robert Marusi told a room full of journalists […]
Neighbourhood Strategy Wins Global Brand Architecture Strategy Work With Canva
The best thing about a billion dollar client like Canva isn't the work but the hope they'll pay their bills on time.
PHD Hires Brendan Hewitt To Replace Remi Barker As Sydney Head Of Strategy
Following extensive negotiations on office car parking spot, PHD has snared Brendan Hewitt as its strategy lead.
Former Couriers Please Marketer Launches B2B Marketing Consultancy Three Zero Nine
Seasoned marketer Ben King launches his own mysteriously named agency, Three Zero Nine. Unravel its mysteries here.
Dentsu Sports Analytics & Fonto Launch SponsorshipBI Following Pilot With Cricket Australia
In possibly bad news for synchronised swimming, a new analytics platform set to measure sports marketing's ROI.
Baby Boomers Less Likely To Watch Olympics With Inclusion Of Breaking & Skateboarding
Study finds older Aussies dismissive of newer Olympic sports amid calls for athletes to compete nude like ancient times.
Submissions Open For SXSW Sydney Pitch 2024
SXSW Sydney continues to unveil its plans ahead of October. Yet, still no news on dodgems or a Wild Mouse.
Taste Unveils ‘Taste Healthy’ Across Multiple Platforms With Content For Consumers To Achieve Their Health Goals
News Corp's food site Taste set to amp up the health offerings. Admits total & utter defeat on the kale front.
Melbourne Royal Wins Melbourne Royal Show
The Melbourne Royal Show announces its new creative agency. The Bertie Beetle factory already ramping up supply.
Fast 10: Thinkerbell’s Margie Reid On Magic Dust And Chalk & Cheese Staff
The Thinkerbell CEO reveals the secrets to the indie's success. Declined to comment on Ferrier's hobo-inspired hairdo.
TV Ratings (27/05/2024): Trekkers Bid Emotional Farewell To Bali Bombings Survivor
Nine's The Summit turns emotional & pulls in viewers. Still not as dramatic as Nine's newsroom at present.
How Hästens’ CMO Combines Craftsmanship & Technology In Marketing Its $200K Beds To The World’s Elite
Nothing adds panache & zeros to a sales price like saying "Swedish designed". Although school's still out on the Volvo.
ANZ Goes To Pitch, Special Group On Notice
Australia's fourth largest bank, ANZ, set to pitch its creative in the hope of getting into medal contention.
Social Soup Announces Major Partnerships Hire & Promotion
The question remains - how popular is soup at Social Soup? And what of the parlous state of the office microwave?
Lisa Down & Leila Cranswick Join Ogilvy Sydney As Creative Directors
'Sisters Are Doin' It for Themselves' on repeat at Ogilvy following new appointments. Ten plays now deemed as cut-off.
NGEN Raises More Than $37,000 For Bravehearts In NGEN Dodgeball Show-Down
This is great on so many levels, but primarily as it features young adlanders holding mysterious print-like substance.
James Schaw Promoted To Clems’ National Workplace Experience & Building Manager
Work at Clems? Leave banana peels on the floor? James Schaw's new role is to oversee "employee safety & wellbeing".
Nathan Cleary & Rexona Launch Two-Year Partnership With New Campaign
Deodorant maker enters into two-year deal with the NRL megastar. Thankfully doesn't launch an eau de Penrith range.
Nine Launches Independent Review Into Television Newsroom Culture In Wake Of Darren Wick Accusations
Nine's chiefs announce independent review to try and keep its newsrooms out of everyone's news bulletins.
Keep Left Wins Go-To-Market, Brand & Comms Work For Sircel
Want to keep the protesters away from your front door? Snare a green tech client like Keep Left has just done.
Flight Centre Taps Qualtrics For AI Customer Experience Program
Caught Bali Belly, gonorrhoea or an NRL team on your last holiday? Flight Centre's using AI for its customer feedback.
CMOs To Watch: Hawthorn FC’s Dan Hamer’s Next Big Partnership
B&T's got the spotlight on CMO movers & shakers. Here, Hawthorn FC's Dan Harmer gives us his best Hello, Dolly.
“Women Can Be Mothers & Executives”: Mamamia’s Nat Harvey On Finding Balance & Overthrowing Sexism
Mamamia's brand new CRO takes time out from her busy CROing to talk leadership, career and motherhood.
TV Ratings (26/5/24): Network 10 Scores Ratings Hit In A-League Grand Final Thriller
Paramount celebrates as more fans turn up to watch A-League final than a Shannon Noll special at Gosford's Club Tropo.
Dettol, Cadbury & Bunnings Among Australia’s Most Trusted Brands
Ever blamed hickeys and painful carpet burn on a rollerskating accident? You'll appreciate this new Dettol accolade.