Tourism Aus’ “G’day” Picks Up Best Animated Short Gong At LA Film Festival

Tourism Aus’ “G’day” Picks Up Best Animated Short Gong At LA Film Festival

Tourism Australia’s “G’day” film has picked up the Best Animated Short gong at the LA Film Festival.

The film marked a departure from Tourism Aus’ previous campaigns which featured the nine-minute film as the centrepiece of a suite of content produced by M&C Saatchi Sydney.

The film was also designed to appeal to a truly global audience, with translations into German, Korean and Japanese.

Tourism Australia had previously produced “Matesong” designed to appeal to poms and “Dundee the Return” to target American audiences but nothing on this scale.

“This matters because high quality, engaging content moves consumers and influences perceptions. Creative storytelling about the best destination on earth is a winning combination!” said Susan Coghill, Tourism Australia’s chief marketing officer, of the award.




Please login with linkedin to comment

Tourism Australia

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]