Taboola Tests ChatGPT To Make Ads Copy & Creatives More Effective

From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]

The Seven Network announced the appointment of Chris Salter as the Director of News in Seven Melbourne. Lead image: Gemma Williams. Salter, who has been 7NEWS Adelaide news director since June 2018, will succeed Shaun Menegola. “Chris has done an amazing job in Adelaide, where 7NEWS has been #1 for more than 13 years. I’m […]

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Cummins&partners ramps up its client strategy offerings and its Dungeons And Dragons staff team with latest recruit.

The adland sage has joined marketing platform Mutinex which, admittedly, sounds like a high-fibre breakfast cereal.

In what may be seen as another win for the indies but possibly shouldn't, Havas' Alyce Gillis joins Today The Brave.

Latest Clems campaign highlights the dangers of driving tired. Or, worse, listening to Guy Sebastian while on the road.

Did you know that Billie Eilish has won two Academy Awards? Which is two more than both Tom Cruise & Megan Fox.

Judging by the painfully slow speed of the Sydney Light Rail, advertisers certainly get excellent dwell time.

Judging by Farmer Wants A Wife's success, you'd reckon the National Party would be of way more interest to voters.

New appointments at media agency Matched. Unlike press photo outfits that are daringly contrary to the idea.

HWBK nabs sustainable furniture maker Koskela's PR. Also takes the opportunity to replace ageing boardroom table.

It's rare outdoor news from New Zealand today. And you think it's bloody freezing in Australia at the moment.

Giorgia Butler named Innocean's chief strategy officer. Thankfully cupcakes weren't served at the staff announcement.

The countdown's on for this year's SXSW in Sydney. Alas, B&T unsure what the actual count is at the present time.

Media Store's rose garden set to bloom thanks to new manure after agency snares the Melbourne Royal Show's media.

Toby Jenner has been named global president of GroupM clients & B&T was 9th on the phone to offer our congrats.

Foxcatcher & InMobi unveil plans for a new collaboration that thankfully hasn't required any hounds to be released.

The goodly folk on Sydney's northern beaches need little prodding to drink, so this has 'sold out' written all over it.

In terribly sad news today, Aussie adland legend Dennis Merchant has passed away at the age of 82.

Are you a committed mountain bike enthusiast? Cairns is where you need to take your grazed knees & concussions.

Connecting Plots turns the Page with this hire.

If Rafael misses his next match with a runny nose you'll know why with these inappropriately dressed mountain images.

Australian Fashion Week has been run & done for another year, meaning lots of people can now go back to eating solids.

As super important as they are, these animal extinction campaigns can be a mega downer for the unprepared.

Rose Herceg admits struggles with diversity & inclusion aren't unique to adland. Take F1 racing as an example.

PR guru Kieran Moore's talking the dangers of ageism. That said, it remains a good thing for red wine & prosciutto.

Zitcha names Josh Forsyth as its APAC sales lead, as confusion reigns over the Maldives' APAC claims.

If there's a client you want on the books it's Moët Hennessy. Ben & Jerry's would also be fantastic, albeit fattening.

They say Olympics is more aspirational & Paralympics is more inspirational, but B&T is here for goalball & murderball.

A top showing saw Australia ranked fifth globally, well above our friends over the Ditch.

Are you or someone you know a bibliophile? That's a lover of books & not an 80s paper filing system. Read on here.

Love travelling to Kuta to watch the lads from the Currawong Goannas footy club whoop it up? Travel Guides is a must.

Sure, on the surface they pretend to despise us, but this news offering proves the Kiwis love of all things Australian.

Aside from this absolute cracker of a headline, Think HQ's Blake Mason piece is very important.

Posted 1 day Ago

Opinion

by B&T Magazine