Italian Football Legend Andrea Pirlo Fronts “No Football. No Worries” Campaign For Qatar Tourism
Former Italian international and Juventus midfield metronome, Andrea Pirlo, has been revealed as the face for a new “No Football. No Worries.” campaign for Qatar Tourism.
In a series of spots to be activated in 17 countries across local TV stations, social media platforms including Facebook, Instagram and Snapchat, and online platforms including YouTube and the Google Display Network, Pirlo can be seen exploring everything Qatar has to offer — aside from the World Cup.
The Regista can be seen sandboarding down the desert dunes of the Inland Sea and “soaking up the culture” in the Museum of Islamic Art, and kitesurfing at the country’s new resort, Fuwairit Kite Beach.
The campaign forms part of Qatar Tourism’s new global brand platform, “Feel More in Qatar,” which focuses on the family-friendly activities and experiences on offer in the destination.
The “Feel More in Qatar” campaign will fully launch next month and sees three animated characters introduce a family to the experiences they will have in Qatar, as well as the country’s “renowned hospitality and warm welcome.”
“I have really enjoyed exploring Qatar,” said World Cup-winner Pirlo.
“It is a beautiful country with beautiful people and has so much to offer. Whether you’re a sports fan or not, you can enjoy Qatar and experience adventure, culture and thrilling activities – I have been many times before, and I can’t wait to visit again.”
Berthold Trenkel, chief operating officer of Qatar Tourism, said: “Qatar offers the best of the Middle East all in one safe and accessible place, alongside a warm welcome for visitors from all over the world. We offer our Qatari hospitality to every visitor who travels to Qatar, where they can experience the trip of a lifetime. We hope our latest playful campaign reveals the variety of adventures on offer, catering to a wide range of tastes and budgets.”
Qatar Tourism has an long-term strategy to increase the number of visitors to more than six million annually by 2030. The destination hopes to achieve this by boosting the entire tourism value chain, increasing local and international visitor demand, attracting inward investment, and driving a multiplier effect across the domestic economy.
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