Bold Brands Live On YouTube: Highlights From The 2022 Brandcast Event
Returning to in-person for the first time since 2019, YouTube’s Brandcast event was bold, bright and entertaining to no end as the video platform reminded adland why brands choose to advertise on YouTube.
The 2022 Brandcast event was held at Carriageworks in Sydney and gave those in attendance a peek into the stats that drive YouTube as a platform, as well as showcasing some amazing Aussie entertainment.
Throughout the event, attendees heard about how “Bold Brands Live on YouTube”, as speakers described some of the innovations seen on the platform in the last year and how advertisers can benefit from the unique positioning of YouTube within the public eye.
As part of the presentation, YouTube revealed its latest brand film, featuring Aussie and Kiwi YouTube creators including Marion’s Kitchen [1.64M subscribers], How Ridiculous [13.1M subscribers], Bounce Patrol [26.4M subscribers], How to Dad [1.25M subscribers], Miller Wilson [1.36M subscribers] and Loserfruit [3.37M subscribers].
The speaker section of the night was bookended by managing director of Google Australia, Melanie Silva (pictured above), who discussed the number of people choosing to watch the content they love on YouTube.
Silva said: “We’re talking big audiences —17 million Australian and 3.5 million New Zealand adults in May this year. And those audiences are consuming content on every screen – desktop, mobile, and increasingly the biggest screen in the house.”
According to YouTube’s data, in a single month, YouTube reached over 17 million Australian adults and more than 3.5 million people ages 18 and older in New Zealand. Additionally, people pay more attention to YouTube content and keep their eyes on screen 8 per cent more than they do on free to air.
Culture and trends Lead for YouTube APAC, Ashley Chang (pictured above), spoke on the diversity and quality of content on YouTube, and the many creative options available to creators which make it a compelling place for audiences.
“YouTube has an unparalleled mix of breadth and depth that is represented on every format and screen imaginable. It also features creators who are passionate, credible and authentic – and the value that people get from their videos is vast,” Chang said.
The event was rounded out by performances by local Aussie musicians Budjerah and MAY-A, as well as the headline performance from Gang of Youths. Budjerah also gave a short performance at the start of the event following the welcome to country.
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