Vital Proteins Names Jennifer Aniston New Chief Creative Officer Ahead Of Australian Launch
American collagen brand, Vital Proteins, is launching in Australia, following Jennifer Aniston joining the company as chief creative officer.
Aniston – who has reportedly incorporated Vital Proteins into her daily routine since 2016 – will now put her take on new product innovations and overall brand strategy. The Hollywood actor and jack-of-all-trades will also share her own experiences with collagen to help build awareness around its benefits.
“We’ve all watched Jen live a life that prioritises wellness from the inside-out, which she attributes in part to her belief in VITAL PROTEINS, making this partnership so unique and, more importantly, authentic. We have teamed up together to inspire the world to live healthy, and more vibrant lives,” said Vital Proteins founder, Kurt Seidensticker.
Aniston added, “Collagen is the glue that holds everything together. I’ve always been an advocate for nourishing your wellness from within, which is why I started using Vital Proteins so many years ago.”
For those not in-the-know, collagen reportedly helps support the health and integrity of the body’s tissues, especially in muscles, tendons, bones, joints and skin.
As the human body ages, it becomes less efficient at producing collagen, which is the most abundant protein in the body and provides the building blocks to support the structural framework that holds everything together.
Vital Proteins’ new Australian range includes peptides, protein powders and creams, in multiple varieties including vanilla and coconut.
Vital Proteins will launch in Australia exclusively through Priceline Pharmacies.
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