Mastercard Releases New Promotional Film Ahead Of Dubai Expo
Mastercard has partnered with Craft Worldwide and electriclimefilms to create a film focusing on innovation, digital transformation, and sustainability ahead of Expo 2020 Dubai.
As the globally anticipated event’s official payments partner, Mastercard was keen to exhibit its own technological advancements.
The film was shot over four days, in several locations, from the Ajman’s mangroves to the breathtaking expo site itself, which served as backdrops to a host of characters representing different ages and nationalities.
International directors, Brazil’s Pedro Tejada and Josep Pardo, wanted the film to emphasise the Expo’s themes of togetherness, while also celebrating its diversity.
As well as onsite shooting, the Mastercard film used innovative in-studio projectors and holograms, as well as post-production CGI to fully encapsulate the futuristic and technological feel of the Expo’s vision and Mastercard’s advancements.
CREDITS
Client | Mastercard
Senior Vice President, Marketing & Communications, EEMEA: Beatrice Cornacchia Vice President, Area Marketing, MENA: Mustapha Kassem
Marketing Director, Area Marketing, UAE & Pakistan: Aeri Cho
Marketing Manager, UAE: Dana Harb
Agency | Craft Worldwide
Regional Executive Creative Director: Fouad Abdel Malak
Senior Agency Producer: Mario Atallah
Creative Director: Josephine Younes, Nayaab Rais
Account Director: Ranin Zbib
Production Company | electriclimefilms Director: Pedro Tejada DOP: Josep Pardo
Executive Producer: Michael Ahmadzadeh
Producers: Mo Hebeishy, Chaza Said
Assistant Directors: Chris Marais, Chady Asfour, Zeus Merhi
2nd AD: Layal Mooti Production Manager: Zina Al Askari
Production Coordinators: Bruna Weichert, Layal Mooti
Production Assistant: Akbar, Nikhil Prakash Asnani, Abdul Razack Mohammed
Production Runner: Sarah Hawa
1st AC: Antoine Ibrahim
2nd AC: Khalid Sabah
VTO: Firoz Khan
Gaffer: Joseph Riachi Sparks: Zico, Babual, Bimal, Khalid, Emad Attia, Rana Khawar, Muhammad Hussnai Tajamal, Muhammad Khalid Farid Drivers: Emad Attia, Khalid, Muhammad Khalid Farid, Asghar Ali
Locations Manager: Brendan Thomas
Locations Assistant: Andy McGregor
Wardrobe Stylist: Lora Galves
Wardrobe Assistant: Aira Sanchez
Makeup Artist: Priyanka Sarkar, Aira Sanchez
Makeup Assistant: Appolina Puthran
DIT: Mariam Gabunia
Editor/colorist: Mariam Gabunia
Color grading: electriclimefilms
Casting Agency: Mix Fame
Catering: Oushe
Production: electriclimefilms
Kit: Arri Alexa Mini + Cooke Anamorphic
360 Camera Operator: Rodrigo Kirchner
Unit B Camera Operator: Roger Schram
Key Grip: Ibrahim Touma
Best Boy Grip: Ruelito Mabiling Dagos
Grip Assistant: Berto, Jeffry Muli, Asghar Ali, Daniel, Baraa Rashid
Lighting Best Boy: Vinod
Art Director: Abe Habashy
Art Assistant: Ryan Cris Vermon
Props Master: Michael Coja
Unit Manager: Adel Salah Adel Aladham
Unit Assistant: Qayyum Mohammed, Danish Raza, Muhammad Abid, Rehmat Karim, Muhud Azeem, Nazir Karim
Mix & Overlay: John Kochanczyk
Transport: Ansar Iqbal, Karam Elahi, Safdar, Ashfaq Ahmed
Shot in Dubai.
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