Credit Card Company Mastercard Gets Into The Music Biz With Release Of First Single
Slightly dowdy old credit card company releases music single in valiant attempt to get down & jiggy with the hipsters.
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Mastercard’s Raja Rajamannar: Why Marketing Still Offers The Dream Career
Look, it's a piece from one of the planet's most respected marketers! Talk about B&T delivering "da shit" today.
Opinion
Messi And Neymar Star In Latest Mastercard Ad To Run In 45 Countries
Following last night's game, this Messi/Neymar ad is hugely appropriate. Not that B&T was aware of a game last night.
Mastercard’s CMO Raja Rajamannar Named WFA President
Mastercard's CMO Raja Rajamannar announced as World Wrestling Federation champion.
How Mastercard Created A ‘Sonic Identity’ For Smart Speakers
Here's another story from SXSW. Yes, it's almost like being there, just without having to queue for the port-a-loos.
Are they Smoking Something at Mastercard HQ?
Didn't quite know what to make of Mastercard's new "Sonic Branding" campaign? Well, attempt some clarity with this.
Opinion
Ex-Mastercard Marketing Boss Sarah Pike Joins Amazon
Ex-Mastercarder Sarah Pike is now an Amazonian. Or words to that effect.
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Nine Unveils Major Partners & Sponsors For Inaugural Australian Open Broadcast
Nine has served up its list of sponsors for the Aus Open, with Honey Birdette, SPAM, and Hubba Bubba notable ommissions.
Mastercard Marketing Chief Sarah Pike Exits
Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.
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Eleven Lands Mastercard Australasia’s PR Account
B&T understands Eleven has maxed out all of the company Mastercards for a celebratory party with all the trimmings.
The Story Lab, Carat & Pedestrian.tv Unlock Instant Rewards For Beachgoers With Mastercard
Seemingly still caught up in the Christmas spirit, Mastercard has gone beachside and played Santa for a day.
Mastercard Unveils Australian Open Brand Campaign Via McCann
Can't bear to look at your credit card statement following an over-zealous festive splurge? You're exempt from this.
MasterCard Unveils Slightly Awful Ashes Team Cry The ‘Barbie Army’
B&T doesn't like to comment on campaigns, leaving it to our intelligent readers to decipher. But this is truly pants.
Mastercard Australia Announces Cricket Australia Partnership
If you think B&T's running this to blag free Ashes tickets, you'd be righter than Tony Abbott's right-angled triangle.
WPP Combines Wunderman & Possible To Form Digital Powerhouse
Wunderman & Possible sound like a bad electro synth act at a Z-grade music festival. But as you'll learn here, it's not.
Content Marketing: What Is It? What Is It Good For?
The term ‘content marketing’ is just about as vague and overused as Big Data. The global head of content at...
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Wunderman Appoints ECD
Anna Karena takes on the role and will work closely with national creative director Shanan Goldring.
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B&T Goes Inside Agency Land
Agencies are just as competitive about office fit-outs as they are about awards shows. Take a tour of industry interiors...
