Messi And Neymar Star In Latest Mastercard Ad To Run In 45 Countries

Messi And Neymar Star In Latest Mastercard Ad To Run In 45 Countries

Sports stars Lionel Messi and Neymar Jr star in Mastercard’s latest global campaign, which has been crafted to run in 45 countries.

Including top athletes from around the world, including Dan Carter, Bryan Habana, Annika Sorenstam, Ana Ivanovic and Valeri Kamensky, allows the spot to be adapted and made locally relevant for each market.

The campaign, entitled ‘Priceless’ is Mastercard’s first ad leveraging its new brand identity.

The ad follows the story of a dog’s lost red ball, which represents half of Mastercard’s logo, which has been newly streamlined after the company ditched its old branding.

While the sentiment of the athlete uniting to help find the lost dog toy is cute, the work intends to promote a deeper message on how seamlessly Mastercard technology works across different countries and cultures.

Mastercard chief marketing and communications officer Raja Rajamannar said: “People today expect more than a great product – they expect brands to have a point of view, and it’s through Start Something Priceless that we show ours.

“We’ve always been a brand focused on experiences over things, and are thrilled to see our global ambassadors uniting to demonstrate in a light-hearted way, that together, everything is possible. It is a message we hope reminds people that we are all stronger when we come together, and have some fun with it too.”




Please login with linkedin to comment

Lionel Messi MasterCard neymar jr

Latest News

Allied Nabs Nicola Gold From Pico International Dubai
  • Advertising

Allied Nabs Nicola Gold From Pico International Dubai

Allied Global Marketing (Allied), a full-service integrated marketing agency working with entertainment, consumer and lifestyle brands, has announced the appointment of seasoned executive Nicola Gold as business director APAC, brand experience, effective immediately. Gold assumes a pivotal role in building the Brand Experience offering as part of Allied’s strategy to develop a truly integrated full-service […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]