Mastercard Releases New Promotional Film Ahead Of Dubai Expo

Mastercard Releases New Promotional Film Ahead Of Dubai Expo
B&T Magazine
Edited by B&T Magazine

Mastercard has partnered with Craft Worldwide and electriclimefilms to create a film focusing on innovation, digital transformation, and sustainability ahead of Expo 2020 Dubai.

As the globally anticipated event’s official payments partner, Mastercard was keen to exhibit its own technological advancements.

The film was shot over four days, in several locations, from the Ajman’s mangroves to the breathtaking expo site itself, which served as backdrops to a host of characters representing different ages and nationalities.

International directors, Brazil’s Pedro Tejada and Josep Pardo, wanted the film to emphasise the Expo’s themes of togetherness, while also celebrating its diversity.

As well as onsite shooting, the Mastercard film used innovative in-studio projectors and holograms, as well as post-production CGI to fully encapsulate the futuristic and technological feel of the Expo’s vision and Mastercard’s advancements.



Client | Mastercard

Senior Vice President, Marketing & Communications, EEMEA: Beatrice Cornacchia Vice President, Area Marketing, MENA: Mustapha Kassem

Marketing Director, Area Marketing, UAE & Pakistan: Aeri Cho

Marketing Manager, UAE: Dana Harb

Agency | Craft Worldwide

Regional Executive Creative Director: Fouad Abdel Malak

Senior Agency Producer: Mario Atallah

Creative Director: Josephine Younes, Nayaab Rais

Account Director: Ranin Zbib

Production Company | electriclimefilms Director: Pedro Tejada DOP: Josep Pardo

Executive Producer: Michael Ahmadzadeh

Producers: Mo Hebeishy, Chaza Said

Assistant Directors: Chris Marais, Chady Asfour, Zeus Merhi

2nd AD: Layal Mooti Production Manager: Zina Al Askari

Production Coordinators: Bruna Weichert, Layal Mooti

Production Assistant: Akbar, Nikhil Prakash Asnani, Abdul Razack Mohammed

Production Runner: Sarah Hawa

1st AC: Antoine Ibrahim

2nd AC: Khalid Sabah

VTO: Firoz Khan

Gaffer: Joseph Riachi Sparks: Zico, Babual, Bimal, Khalid, Emad Attia, Rana Khawar, Muhammad Hussnai Tajamal, Muhammad Khalid Farid Drivers: Emad Attia, Khalid, Muhammad Khalid Farid, Asghar Ali

Locations Manager: Brendan Thomas

Locations Assistant: Andy McGregor

Wardrobe Stylist: Lora Galves

Wardrobe Assistant: Aira Sanchez

Makeup Artist: Priyanka Sarkar, Aira Sanchez

Makeup Assistant: Appolina Puthran

DIT: Mariam Gabunia

Editor/colorist: Mariam Gabunia

Color grading: electriclimefilms

Casting Agency: Mix Fame

Catering: Oushe

Production: electriclimefilms

Kit: Arri Alexa Mini + Cooke Anamorphic

360 Camera Operator: Rodrigo Kirchner

Unit B Camera Operator: Roger Schram

Key Grip: Ibrahim Touma

Best Boy Grip: Ruelito Mabiling Dagos

Grip Assistant: Berto, Jeffry Muli, Asghar Ali, Daniel, Baraa Rashid

Lighting Best Boy: Vinod

Art Director: Abe Habashy

Art Assistant: Ryan Cris Vermon

Props Master: Michael Coja

Unit Manager: Adel Salah Adel Aladham

Unit Assistant: Qayyum Mohammed, Danish Raza, Muhammad Abid, Rehmat Karim, Muhud Azeem, Nazir Karim

Mix & Overlay: John Kochanczyk

Transport: Ansar Iqbal, Karam Elahi, Safdar, Ashfaq Ahmed

Shot in Dubai.


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