The Story Lab, Carat & Pedestrian.tv Unlock Instant Rewards For Beachgoers With Mastercard
Dentsu Aegis Network agencies The Story Lab and Carat have partnered with Pedestrian.tv to unlock instant rewards for beachgoers in a series of pop-up activations for Mastercard Debit Rewards.
Designed to spread the word and drive awareness of Mastercard’s Australian-first debit rewards program amongst its Millennial audience, the distinctive, personalised beachside activations have injected a bit of fun into the punters’ everyday.
Against the striking backdrops of Sydney’s Cronulla Beach and Melbourne’s St Kilda Beach, and incorporating the larger-than-life vision of artist George Rose, beachgoers were given the opportunity to physically unlock a wealth of instant rewards from one of four vintage school lockers.
From beach games and sunnies, to Event Cinema tickets, Crust Pizza vouchers and Xbox gaming codes, each reward was guaranteed to make the recipient’s day just a little bit better, while directing them to access even more rewards and offers through the Mastercard Debit Rewards program online.
The activations are a part of a broader campaign with Pedestrian.tv, including video content and an editorial series that marries the passions of the audience with the exclusive rewards anchored to these.
Sarah Pike, head of marketing and communications at Mastercard Australasia, said: “This campaign was built with our audience’s key passions in mind. This gave us the licence to have a lot of fun.
“Together, with our agency partners The Story Lab and Carat, and media partner Pedestrian.tv, we’re getting Mastercard Debit Rewards on their radar in a really exciting way.”
Namita Sopal, group business director at The Story Lab, said: “Mastercard’s new and innovative debit rewards program is designed with the Millennial audience in mind; for which experiences of being rewarded can seem few and far between.
“In order to excite them about the product, we needed to inject that joyful feeling in their everyday – and their Instagram feeds. Our beachside activations have done just that.”
James McManus, head of creative projects at Pedestrian.tv, added: “These pop-ups are all about mobilising and gamifying Mastercard Debit Rewards, stretching out to unexpected summer hubs and giving young beach goers a big smile and a taste of the ultimate freebies they can score for sticking with Mastercard.”
Please login with linkedin to comment
Carat MasterCard Mastercard Debit Rewards Pedestrian.TV The Story LabLatest News
Russian YouTube Star Torches $360k Mercedes In Apparent Online Protest
This Youtube star looks rather similar to those shifty types you see hanging around the carpark of a Justin Hemmes bar.
Basketball Australia Lands Women’s NBL Broadcast Deal With Foxtel, ABC
Basketball reamins one of those enigmatic sports where you may as well not bother unless you're nudging seven foot.
“Who Thought This Was A Good Idea?” Health Official Announces COVID Deaths Dressed As A Clown
B&T's not sure if we count Gladys, Dan or Annastacia among the readership, but there's top media delivery tips here.
TRP Launches “The Every Day Supercar” For McLaren
Did the AFR Rich List story leave you feeling depressed? Get set to feel even worse with this McLaren sports car story.
Greyhound Australia Gets The Show Back On The Road With Shannon Noll
Why bother with a pesky one-hour flight when you can do it in 36 hours aboard the Greyhound Australia coach service.
Snapchat Launches New Friendship Report & Time Capsule Lens With Aussie Band Sheppard
Snapchat has released a new Friendship Report. Hopefully, the Arabs and the Israelis will be among its many readership.
“Trying To Indoctrinate Children!”: Conservatives Slammed For Oreo Proud Parent Boycott
As a confession, B&T always regarded the Iced VoVo or the chocolate finger the more LGBTQI+ of the biscuit barrel.
Kerry Stokes Swoops In At Number 10 On AFR’s Rich List With Whopping $6B
At school, did you toss-up between advertising & marketing or iron ore miner as a career choice? Feel really silly here.
WPP Q3 Revenues Fall 7.6% YOY
Work at WPP? Down to the last notch on your belt? Well, expect a little more tightening judging by these numbers.
Forrester 2021 Advertising Predictions: Prepare For A “Data-Deprived” Future
It's not even November & the first of the 2021 prediction articles has arrived. Set gauge from moderate to torrential.
Thursday TV Wrap: The Block Loses Out To Gogglebox On A Quiet Night
As an idea, someone with Tourette syndrome would really ad some zing and pizzaz to the Gogglebox cast.
AKQA Report: “In 2021 The Difference Between Surviving & Thriving Will Be Great & Memorable Digital Experiences”
By clicking on this story you then click again to download this top report. It's like finding a tenner in a coat pocket.
Mitre 10 Launches New Campaign To Celebrate The Real Stories & People Behind Its Stores
B&T WOULD shop at Mitre 10, however, we only attend hardware stores for the sausages, really.
Integral Ad Science Appoints Tom Sharma As Chief Product Officer
Want to sound a bit smarter & cerebral at dinner parties? Then working for Integral Ad Science could just do the trick.
Inner Health’s Iconic Blue Bugs Are Back In New Brand Platform Via VMLY&R
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Special Group Launches In The US Market
Special Group follows other Aussie ex-pats to the US that include Iggy Azalea, Kiwi-born Keith Urban & barbecued shrimp.
MINT Expands Technology Portfolio With The Addition Of Audio Brand Bang & Olufsen
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WWF-Australia Appoints whiteGREY As Lead Agency
The tiger skin rug & taxidermied antelope quickly being removed from whiteGREY's reception after snaring WWF account.
Regulator Set To Clamp Down On Super Funds’ “Ridiculous Vain Advertising”
Most articles with "superannuation" in the headline can cause the eyes to glaze over. However, this one's rather catty.
The Body Shop Appoints Havas Melbourne As Media Agency
Are you friends with anyone from Havas Melbourne? Sadly, it'll be bath bombs & a pointless loofah for Christmas for you.
RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Dave Grohl Opens Up About Caffeine Addiction In Hilarious Spoof Ad
Fear not, the person in the B&T office that asked, "Who's Dave Grohl?" has left the company with immediate effect.
Wednesday TV Wrap: Gruen Pips The Block By Just 25,000 Eyeballs
Gruen continues to shine a valuable light on the ad industry. Which begs the question: what the f@ck's B&T doing then?
PUMA & Athletics Australia Announce Four-Year Partnership
Can't run the 100-metres in under 15 minutes? Well, judging by this press photo it could be the drag from your elbows.
Australian Space Agency Appoints Indie Agency NATION
Apparently Australia has a space agency, with plans afoot to launch the first Jayco caravan into orbit.
TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
UnLtd Launches Ambassadors Of Good Program
UnLtd launches its Ambassadors Of Good program. Which kinda sounds a bit like a Christian rock band at Hillsong.
Canva Launches New Products As Usage Surges 25%
Of all of Australia's tech billionaires, at least Canva's haven't decided they're also pseudo politicians.
Study: Consumers Want The Feel Good Factor In This Year’s Christmas Ads
B&T wants to see more realistic Chrissie ads - dry turkey, pissed relatives, possible fistfight & police intervention.
Why Apple Is Building Up Its Search Engine
Forget the shiny gadgets & skivvies, evidence is mounting that Apple could possibly be the Fourth Order Of The Sith.
