Wunderman Appoints ECD

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Anna Karena has been appointed executive creative director of Wunderman Australia and New Zealand.

Karena will work closely with Wunderman ANZ’s national creative director, Shanan Goldring, to champion the agency’s priority of delivering world-class, data-driven creative solutions to meet clients’ communication challenges.

A digital and direct native, Karena joins Wunderman after spending the last 15 years with Lavender in Sydney—the last five of which were served as creative director. Karena is an impressively awarded creative leader, with both local and international awards, including a Caples first place, multiple Gold Midas awards and the ADMA Grand Prix.

Anna Karena

Anna Karena

She has judged on a global scale and has developed great expertise, knowledge and partnerships across all of the major sectors in Australia. Some of the key brands she has contributed to include Westpac, St.George, IKEA, American Express, the RTA and Telstra.

Commenting on Karena’s appointment, managing director of Wunderman Australia and New Zealand (ANZ), Andrew Davie, said: “I am absolutely thrilled to have someone of Anna’s caliber and immense creative and storytelling ability join the Wunderman ANZ team. She is a proven leader, hands-on and teams gravitate toward her. She also has terrific senior client and agency respect in the industry for her work. I am 100 percent convinced this combination will be a powerful one for our broader team, our core management group and, most importantly, our clients.”

Karena said: “Wunderman is beautifully positioned to deliver the kind of data- and service-led marketing that today’s clients and their customers are buying. Backed by global firepower, applied through a locally sensitive filter, it’s an offering that’s truly formidable in the Australia-NZ market. I’m so excited to be joining this team, at this time. There’s great chemistry amongst the execs—we’re already tight.”

The addition of Karena completes the Wunderman ANZ leadership team, which includes Dom Hickey as head of planning and Roc Bates as general manager across Australia.

“Anna is a leader, an inspirer and a hardcore direct and digital creative innovator,” said Lincoln Bjorkman, global chief creative officer, Wunderman. “I’m thrilled to have her award-winning skills and experience brought to bear on our entire global creative network, starting in Australia. She is an extraordinary talent and a wonderful creative partner. I cannot wait to see what she does next.”

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