Mastercard Australasia has appointed Eleven as its sole PR partner for Australia, following a competitive pitch.
Eleven will be responsible for corporate brand and brand marketing PR, including Mastercard’s sponsorships such as the Australian Open.
Anne Wall, head of communications at Mastercard Australasia, said. “While all the agencies we met with had a clear way of communicating this with our people, partners and the market, Eleven greatly impressed us with their creative, culture-led approach, and how the evolved Mastercard can play a more meaningful role with each audience.
“We’d like to thank the PR agencies that have worked with us these past few years. They’ve been exceptional partners and we wish them all the very best.”
Eleven managing director Roberto Pace said: “Mastercard is synonymous with priceless experiences, from the everyday to the exceptional. The evolved Mastercard offering takes this even further, pushing out from payments to tech and more.
“We’re looking forward to helping Mastercard tell the next story in their chapter by making it a part of culture.”
Eleven will commence work on the Mastercard account this month.