Mastercard’s CMO Raja Rajamannar Named WFA President

Mastercard’s CMO Raja Rajamannar Named WFA President

World Federation of Advertisers (WFA) has announced a new leadership team and elected Mastercard’s CMO and communications officer, Raja Rajamannar (feature image), as its new President.

He will serve a two-year term as WFA president, with the option to extend for a further two years.

Rajamannar has worked for Mastercard since 2013, and in particular, has led the company’s marketing transformation.

Recently, Rajamannar pioneered Mastercard’s move to become a symbol brand and the launch of its breakthrough sonic brand platform.

He also serves as president of Mastercard’s healthcare division in addition to his role as CMO and communications officer.

With more than 30 years of experience as a global executive across multiple industries, previous roles include executive VP and chief transformation officer, WellPoint (now Anthem, Inc.); chief executive, international and chief innovation & marketing officer, Humana; and CEO of diners club North America.

He replaces David Wheldon, CMO at RBS, who has been president since 2015.

Wheldon will continue to serve on WFA’s executive committee as regional VP for Western Europe.

Rajamannar said: “The opportunity in front of marketers today to make a difference for their brand, their business and even the world is tremendous.

“I am honoured to pick up and carry the torch as President of WFA, an organization committed to elevating and advancing the activities of our profession, and a role I am convinced will become even more important in the years to come.”

WFA CEO, Stephan Loerke said: “We’re thrilled to be working with Raja as our new President.

“He’s one of the very best in the business and his work at Mastercard demonstrates how marketers can deliver unrivalled business and social impact when they’re at the top of their game.

“I’d also like to thank David for his invaluable service as President.

“He is nothing short of a giant in the global marketing industry and he has helped lift the organisation to another level in terms of its relevance to CMOs, its strategic focus and its global expansion.

“We’re delighted he’s agreed to stay on our Executive Committee and help steer the organisation through future challenges.”

The deputy president role has been attributed to Philip Myers, senior VP, global policy and government affairs at PepsiCo, who takes over from Matthias Berninger, former VP, public affairs at Mars.

Philip leads PepsiCo’s government and stakeholder relations.

Previously, he oversaw public policy and communications across the company’s Europe Sub-Saharan Africa business and before that led the European Retail Round Table, which brought together Europe’s leading retailers on public policy issues.

His appointment reflects the dual nature of WFA’s mission working with both marketers to ensure marketing effectiveness and policy professionals to protect brands’ license to operate.

Please login with linkedin to comment

MasterCard Raja Rajamannar Stephan Loerke WFA World Federation of Advertisers

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]