Study: Aussies Set To Splurge $21 Billion At Post-Christmas Sales

Pent-up demand for shopping is set to continue in the post-Christmas sales, with $21 billion to be spent in stores and online across the country – an increase of 2.1 per cent on the previous year and up 12.6 per cent on pre-pandemic levels in 2019.

The Australian Retailers Association (ARA) has today released the forecasts in conjunction with Roy Morgan, which show a bumper trading period from Boxing Day through to mid-January.

Post-Christmas sales forecasts – Retail Categories

Australians are expected enjoy their freedoms over the festive period, spending $2.9 billion in hospitality – up 10.7 per cent on the previous year.

There is strong sales growth forecast for Victoria, up 6.6 per cent on the previous year, while Clothing, Footwear and Accessories continue to bounce back strongly across the country, up 6.9 per cent.

ARA CEO Paul Zahra said retailers have strong momentum in the lead up to Christmas which is set to continue into the new year.

“It’s great to see people out and about in great numbers enjoying some retail therapy after another year disrupted by Covid. We’re continuing to see a lot of pent-up demand for shopping after the Delta lockdowns – we’ve experienced a record-breaking Black Friday with sales exceeding expectations, and that’s provided businesses with strong momentum for this critical trading period,” Zahra said.

“Our post-Christmas sales forecasts measure retail trade from Boxing Day through to January 15, and pleasingly we’ll top last year’s record with over $21 billion set to be spent – up 2.1 per cent. All retail categories have recorded an increase in spending on last year, apart from Food, which is down slightly and not surprising given more people will be out socialising this year. Hospitality is set to thrive as a result – up 10.7% on last year’s post-Christmas period when the Covid threat was more severe, and the vaccines were yet to be rolled out.

“The Boxing Day sales are a key event on the retail calendar and with the states and territories staying committed to their reopening plans, we can look forward to a bumper trading period.”

Australians have rolled up their sleeves in record numbers over the last few months and with around 90 per cent of all Australians aged 16+ now fully vaccinated retailers are set to enjoy a bumper post-Christmas period with over $21 billion in retail sales expected – a new record high.

“Australians have saved up many dollars over the last two years that they’ve been prevented from spending due to lockdowns, border closures and other restrictions on travel. While there still exists some uncertainty about travel conditions over the next few months the loosened restrictions around the country do provide an opportunity for retailers looking to maximise their revenues and tap into what is forecast to be a record summer retailing period.”

Roy Morgan CEO Michele Levine said the post-Christmas retail sales are expected to hit new record highs this year as consumers enjoy the benefit of high vaccination rates.

“Australians have rolled up their sleeves in record numbers over the last few months and with around 90% of all Australians aged 16+ now fully vaccinated retailers are set to enjoy a bumper post-Christmas period with over $21 billion in retail sales expected – a new record high,” Levine said

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australian retailers association christmas sales Roy Morgan