Commercial Radio Ad Revenue Records Impressive November Increase
Australian commercial radio has recorded impressive growth over November, with revenue increasing 14.2 per cent compared to the same time last year.
The data was released by industry body, Commercial Radio Australia, which found all five Aussie capital city markets collectively increased their ad revenue from $61,557 in November 2020, to $70,324 this year.
“It is pleasing to see ad revenue figures continue to rebound and trend upwards throughout the year”
said CRA chief executive officer, Joan Warner.
“The industry is seeing strong activity from national advertisers and all indications point to sustained growth as we move into 2022.”
Melbourne stations saw the largest growth, with a 16.7 per cent year on year ad revenue upturn to $22.916 million in November.
Meanwhile, Sydney was 14.5 per cent higher at $21.117 million, while Brisbane jumped 14.4 per cent to
$11.239 million.
Figures in the west saw Perth surge 13.9 per cent to $9.158 million, comfortably doubling Adelaide’s 5.2 per cent increase to $5.894 million.
The figures include agency and direct ad revenue and were compiled by media data analytics
company, Milton Data.
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