Chanel Shifts Its $677 Million Media Spend To Omnicom From WPP

Chanel Shifts Its $677 Million Media Spend To Omnicom From WPP

French luxury fashion house Chanel has moved its $US500 million ($A677 million) annual media spend to Omnicom after two decades with incumbent WPP following a competitive pitch.

The Paris-based group handles most of its creative in-house, however, its media was handled by WPP’s London agencies.

It’s reported that Omnicom’s PHD will now handle most of the spend.

Commenting on the move to Omnicom, Chanel said in a statement: “After a competitive pitch over several months, we confirm that we have appointed Omnicom as our new global media agency from January 2022.

“We were particularly impressed by their strategic approach, understanding of the brand, and ability to organise around our requirements.

“We wish to thank WPP for their valued counsel over the past two decades supporting our growth.”




Please login with linkedin to comment

Chanel Omnicom WPP

Latest News

Enjoy A Hahn Solo… And May The Fourth Be With You
  • Campaigns

Enjoy A Hahn Solo… And May The Fourth Be With You

This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]