American Express Becomes Principal Partner Of The Sydney Gay & Lesbian Mardi Gras & Sydney WorldPride

Perhaps unsurprisingly, the first game of the Women’s State of Origin dominated the TV ratings last night, with Nine’s coverage drawing a national reach of 1.983 million. The bumper audience saw the Sky Blues dispatch the Maroons 22-12 in the first of a three-match series. In fact, the Sky Blues were so dominant that they […]

Binge has launched new “Scene:Scents” to accompany its original shows, via Thinkerbell. Each set of candles is designed to pair with individual scenes from shows such as Colin From Accounts, Strife and The Twelve. The layered candles are “delicately constructed” with a range of scents, and “meticulously timed” to release as you watch, according to […]

Sydney-based Jolt has partnered with Veridooh to bring independent verification to its electric car charger-based digital out-of-home (DOOH) network. With this partnership, all Jolt clients will be able to access Veridooh’s patented technology, SmartCreative, across their DOOH network. Veridooh tracks, measures, and verifies 100 per cent of booked OOH, allowing brands to track campaign performance […]

Nine’s SMB ad platform, Nine Ad Manager, has announced it will be Principal Sponsor of the CommBank SmallBiz Week 2024. To be held on 29-30 May at the Melbourne Convention and Exhibition Centre, the event will see Nine hosting workshops throughout both days of the expo. The sponsorship highlights the growing role Nine Ad Manager […]

Pet Circle, has launched a campaign rallying the Australian public to sign its ‘Pawtition’ to place pressure on transport operators and ministers to recognise and act on the soaring demand for pets on transport. The Pawtition, which now has over 20,000 signatures, is calling for uniform regulations across all states and territories to allow pets […]

CommBank’s multi-million dollar support of the Matildas has been one of the great sponsorship success stories in Australian history, but it hasn’t been all smooth sailing. CommBank’s partnerships lead Dianne Everett and Football Australia deputy chair Jackie Lee-Joe share tips on how the partnership delivered great results on and off the pitch.   In hindsight, […]

Agencies, studios and brands in Australia and New Zealand were awarded seven Gold Pencils, six Silver, 18 Bronze, and 39 Merits in The One Show 2024. VML Australia Melbourne led the way with five prestigious Gold Pencils, all working with Airbag Sydney/Melbourne for “FitChix” on behalf of Honest Eggs Co. Announcement of Pencil and Merit […]

Social and influencer agency Social Soup has revealed that consumers are looking for informative and reliable social content when considering purchasing decisions, rather than funny vids. The preference for information over entertainment is one of the key findings of a new survey of more than 1,000 people by Social Soup, Australia and New Zealand’s largest […]

GIO has launched a new brand platform via Ogilvy, signifying a new direction for the insurer. With new “Protect Precious” positioning, the campaign takes a fresh approach within a category often operating in moments of disaster. The campaign instead focuses on the deeply personal, sometimes quirky reasons why things are precious, and why those meaningful […]

Digitas Singapore, in collaboration with Heckler Singapore, has unveiled an animated universe in the recently launched music video, ‘Undefeated’. This unique creation, produced for the globally popular video game VALORANT and girl group XG, is set to “mesmerise” fans with its “innovative blend” of gaming and music. The ‘Undefeated’ music video serves as a prelude […]

Toby Jenner, Wavemaker’s global CEO, has been appointed to a newly created role as global president, GroupM clients. This new role will see Jenner assume responsibility for leading GroupM’s global proposition and go to market strategy as well as its growth, marketing, and communications teams and functions. GroupM said the move is designed to “further […]

With her second anniversary as Mindshare’s CEO just around the corner, B&T‘s Greg ‘Sparrow’ Graham caught up with Maria Grivas to learn why giving her staff an extra long weekend leads to better results for clients — as well as her enduringly upbeat demeanour. 1. Mindshare is having a banger of a year with some outstanding […]

Real home care clients and the staff who care for them have starred in a new campaign for home care provider HammondCare, in an effort to show what quality care looks like. HammondCare at Home clients Olga Citroni, 81, of Cabramatta West, and Robyn Vickers, 74, of Hammondville, star in the video and digital campaign […]

Mutinex is one of the hottest startups in the marketing world at the moment with its GrowthOS and DataOS platforms offering brands, agencies and marketers a chance at true dollar-in, dollar-out marketing spend assessment. While its GrowthOS product has been around for a little while, its DataOS product is entirely new. Launched at the end […]

Posted 2 hours Ago

Recommended

by B&T Magazine

Independent digital marketing agency, Sparro by Brainlabs, and creative production agency, Jack Nimble, have announced four new senior hires across the agency group. The appointments follow several significant recent new business wins and product launches. Lead image: Kiki Jones, Morgen Mathews, Lauren Nixon-Smith, Michael Sparkes Kiki Jones joins Jack Nimble as group account director following […]

It's great news for Accenture Song, very bad news for the Initiative company card with this triple leaving do.

To be honest, if you're going to spam customers, cheap pizza deals is probably on the low side of the dodgy scale.

This poll is further proof nothing builds a positive brand image like your competitor monumentally f@cking up.

B&T encourages this dog adoption initiative. And that's despite us barely being able to look after our own selves.

Apparent charged with Flight Centre's Corporate Traveller creative. Has avoided any gags about stolen hotel bathrobes.

B&T chats with South African tourism's Aussie CMO. Admittedly, we had to quickly rectify our Barossa Valley questions.

A poll of everyday Aussies has revealed our favourite ads. And it'll make difficult reading for the Harvey Norman team.

There was a universal thumbs up for News' D_Coded event. Although there were calls for glitter bombs at the finale.

Vogue Codes is a top initiative encouraging women into STEM-based careers. All while wearing Jimmy Choos, apparently.

Seasoned adlander Garbutt joins the outdoor association. Says he's got the DOOH down pat, but working on the PDOOH.

Although B&T typically shuns predictions, we're expecting big numbers for Peter Dutton's Budget reply speech tonight.

This fiery panel was a highlight of Tuesday's D_Coded event. Not that it spilled out into the carpark.

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]

Social media agency Channel Factory announces a significant lift in staff numbers. Doesn't thank Tuesday's Budget.

As is often said, you can never have too much strategy. Same can't be said of programmatic & AI.

Do you like to drape yourself in sheepskin, flannelette & weird, wooly hats? Tasmania in winter is for you.

Netball WA appoints 303 MullenLowe for its brand strategy. Any mention of Gina also now strictly forbidden.

Got family or friends working at RyvalMedia? Say ta-tah to shit birthday presents as agency pricks RedBalloon's media.

As juvenile as this plasterer's tagline is, it does sound like the plot to most adult films.

Judging by this cavalcade of A-listers set to star in Cairns, a selfie stick is now mandatory for all attendees.