Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies.

And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company CEO Greg Isbister placed in Death Valley – the driest place on earth.

The somewhat cruel treatment of Isbister is all about highlighting the ‘data drought’ that advertisers can expect in the near future.

As Isbister struggles in the heat and starts to run out of water, he is shown information about Blis and its privacy-first advertising solutions.

Eventually, he is transported out of the desert into a rather lush looking beachside location.

You can see the ad below.

The campaign has been rolled out across  LinkedIn, Facebook, and the Google Display Network.




Please login with linkedin to comment

Blis Programmatic

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]