TBWA\Melbourne Banks NAB’s Creative Away From Rival Clems

TBWA\Melbourne Banks NAB’s Creative Away From Rival Clems

National Australia Bank (NAB) has shifted its creative to TBWA\Melbourne after a 14-year relationship with Clemenger Melbourne after a competitive pitch.

Commenting on the move, NAB’s executive group marketing Suzana Ristevski said: “We are excited to have landed on TBWA as the new lead creative agency to join our existing agency panel. It was a collaborative and considered decision that we believe sets us up well for the future,” NAB executive group marketing Suzana Ristevski says.

“We would particularly like to thank Clemenger BBDO Melbourne with whom we’ve shared a very successful partnership over the past 14-plus years.

“We thank all agencies who were involved for their professionalism and engagement in what has been a robust review of our existing brand identity and creative execution,” Ristevski said.

It’s a welcome appointment for the TBWA team, having recently lost the ANZ business to Special Group and Alliance to Howatson+White.

TBWA\Melbourne and Adelaide CEO Kimberlee Wells commented: “This is a proud moment for TBWA. It’s especially meaningful to join with NAB during this time. We’ve been truly inspired by their commitment to serving their customers and Australian businesses.

“We are very excited to take on this new partnership and do so with a huge amount of respect for the incumbent Clemenger BBDO and the work they have created with NAB. We look forward to getting started.”

Clems Melbourne CEO Jim Gall was also gallant in defeat, saying he was proud of the agecny’s work over the past 14 years.

Gall commented: “Clemenger BBDO are extremely proud of our record and work for NAB, spanning some 14-plus years.

“From ‘Break Up’, to ‘More than Money’ and ‘Mini Legends’ we’ve created impactful and effective campaigns that have helped guide NAB to standout NPS and consumer trust scores and delivered market-leading impact. We thank NAB for their trust and partnership over our long relationship and wish them well for the future.”

 

 

 




Please login with linkedin to comment

Clemenger BBDO Melbourne NAB TBWA\Melbourne

Latest News

Smith’s Unveil New Brand Platform ‘Joy Is A Simple Recipe’ Celebrating The Ingredients In Life That Spark Smiles
  • Advertising
  • Campaigns

Smith’s Unveil New Brand Platform ‘Joy Is A Simple Recipe’ Celebrating The Ingredients In Life That Spark Smiles

Smith’s new multi-channel campaign and brand platform encourages Aussies to recognise and celebrate the everyday joys around us. Aussie chip-icon Smith’s has launched new breakthrough platform ‘Joy is a Simple Recipe’, a gleeful outing from one of Australia’s best loved brands which reminds people to find their simple joys, and celebrate the ingredients in life […]

Two Iconic Brands Seal The Deal With Exclusive Strategic Partnership
  • Advertising

Two Iconic Brands Seal The Deal With Exclusive Strategic Partnership

TAB has secured a brand-new strategic partnership with pub barons, Laundy Hotels. The new partnership means that TAB will continue as the group’s exclusive wagering partner across Laundy Hotels and Pubs, with an elevated focus on commercial development and innovation for customers over the next two years. Lead image: left to right, Shane Richardson, Laundy, […]

JCDecaux Wins Tender To Retain Sydney Airport
  • Marketing

JCDecaux Wins Tender To Retain Sydney Airport

Sydney Airport has reappointed JCDecaux as its exclusive media partner for Australia’s premier airport advertising contract following a rigorous and competitive tender process. Steve O’Connor, CEO of JCDecaux, said: “Sydney Airport has set a bold and ambitious vision for the future. With passenger numbers expected to grow to over 50 million in the next three […]

QMS Adds Hills Shire To Sydney Network
  • Marketing

QMS Adds Hills Shire To Sydney Network

QMS today announced it has won a tender with The Hills Shire Council, adding two new premium digital assets to its growing Sydney network. The appointment, which followed a competitive tender process, is part of QMS’ ongoing investment in the strategic expansion of its NSW portfolio, which includes the market-leading, premium digital City of Sydney […]

Taboola Targets Large Advertisers With Taboola Select
  • Technology

Taboola Targets Large Advertisers With Taboola Select

Taboola has today announced Taboola Select, a new offering created exclusively for large advertisers that provides access to a curated selection of Taboola’s premium editorial partnerships. (Lead Image: Adam Singolda, CEO at Taboola) For the first time, Taboola is offering advertisers a way to leverage a highly curated subset of just 15 percent of Taboola’s […]

Enigma Appoints Ren Frise As Director
  • Media

Enigma Appoints Ren Frise As Director

Indie agency Enigma today announced the appointment of Ren Frise as its new Executive director of digital, data & technology, bringing extensive experience in digital strategy and implementation to the agency. Frise has more than 19 years’ experience in marketing communications and digital transformation projects working across FMCG firms, luxury and cosmetics industries, education, and […]

Imran Masood Named As VP AUNZ at DoubleVerify
  • Technology

Imran Masood Named As VP AUNZ at DoubleVerify

DoubleVerify has today announced a number of key strategic leadership appointments in the APAC region. These appointments will also kick off DV’s entry into two new markets – Hong Kong and Thailand. “The digital advertising landscape in APAC is dynamic and growing,” said Mark Zagorski, CEO of DoubleVerify. “The unique needs of our customers in […]

OMD Brisbane Announced New Leadership Team After Rob Swinton Departs After 20 Years
  • Media

OMD Brisbane Announced New Leadership Team After Rob Swinton Departs After 20 Years

OMD Australia has unveiled a new leadership structure for the Brisbane market and the departure of its leader Rob Swinton after 20 years with the agency. (Lead Image: Alison Costello – the new managing director of OMD Brisbane).  Alison Costello has been promoted to managing director of OMD Brisbane. She joined OMD in 2019as head […]

“Get Sh*t Done”: QMS’s Tennille Burt On The Importance Of A Consistent & Impactful Leadership Style
  • Partner Content

“Get Sh*t Done”: QMS’s Tennille Burt On The Importance Of A Consistent & Impactful Leadership Style

As the chief marketing officer of QMS Media, Tennille Burt is an empowering and human-centric leader who encourages high-performing teams into action. She is an ambitious, clear, pragmatic, visionary leader who holds her teams and herself accountable for producing exceptional brand outcomes. Ahead of the B&T Women In Media Awards, presented by Are Media, B&T […]

Partner Content

by B&T Magazine

B&T Magazine
Cairns Crocodiles The Work: Healthcare Sponsored By Alternaleaf
  • Advertising

Cairns Crocodiles The Work: Healthcare Sponsored By Alternaleaf

There is just under a month to go until the inaugural Cairns Crocodiles Awards presented by Pinterest! Today, as our judges deliberate over a year’s worth of hard work, we celebrate some of the incredible entries in the Healthcare category sponsored by Alternaleaf. The Cairns Crocodiles Awards celebrate the best examples of creativity in marketing […]