Two Iconic Brands Seal The Deal With Exclusive Strategic Partnership
TAB has secured a brand-new strategic partnership with pub barons, Laundy Hotels. The new partnership means that TAB will continue as the group’s exclusive wagering partner across Laundy Hotels and Pubs, with an elevated focus on commercial development and innovation for customers over the next two years.
Lead image: left to right, Shane Richardson, Laundy, Brenden Varcoe, TAB, Kiersten Duke, Sky Racing Presenter, Danielle Richardson, Laundy, Craig Laundy, Arthur Laundy.
As an exclusive marquee partner, Laundy Hotels will benefit from the revolutionisation of TAB’s retail offering, rolling out next generation venues throughout the group’s pubs to deliver the complete innovative omni-channel wagering and entertainment experience. Additionally, Laundy Hotels are set to take advantage of highly anticipated wagering enhancements including TAB’s biggest evolution of personalised customer offers and revamped ‘Venue Mode’ capabilities.
TAB general manager, Racing Industry & Venues Brenden Varcoe said TAB had grand plans to super-charge the Laundy Group’s retail offering, wagering operations and customer activations.
“TAB is the only company that offers a digital, retail, television and radio broadcast capability, and we love working with groups like Laundy Hotels to provide an omni-channel experience for customers,’’ said Varcoe.
“This new partnership is a strong vote of confidence in our retail transformation and we’re really looking forward to working closely with the group to accelerate their business, and create iconic TAB customer experiences”.
“We are revolutionising our venue experience with new LED digital screens across the network as part of the ‘Next Gen’ TAB project and we remain the only operator who can offer Venue Mode to give our partners more offers via the TAB app to their customers than ever before.”
Arthur Laundy said that the partnership means a lot to him and his family.
“We pride ourselves on good service, and providing friendly, social environments to our customers,” said Laundy.
“TAB has been a long-term partner for us, that’s important to me and I am looking forward to continuing working with TAB and the changes they are making”.
Please login with linkedin to comment
Latest News
The Unparalleled Power Of Music Festival Activations: Insights From Live Nation ANZ
Read on to see why music festival activations can prove tremendous for brands. And not merely for patrons on the pingas.
Sara Lappage On The “Sliding Doors” Moment That Sparked The QMS COO’s Journey Into The Media Industry
Who better to talk Women In Media than Sara Lappage. Not that Sara can't talk Tarantino's films or cool-climate pinot.
Network 10 Axes Gladiators
the network has dropped its third tentpole show in recent months after cancelling The Bachelor and The Masked Singer. First airing in January this year and hosted by Beau Ryan and Liz Ellis, the reboot features contenders from all walks of life in the ultimate test of speed, strength, stamina, agility and power. It is […]
Élysée Collective Sydney Team Expansion & Growing Roster Of Global Luxury Clients
The PR agency adds a number of luxury clients to its roster. More proof of what accents in your name can seriously do.
Hard-hitting Local And Global News Kept Australians Hooked Through April, Says Ipsos
Research finds Aussies "hooked" by hard hitting news in April. B&T currently revisiting our MAFS archives for evidence.
Weber Shandwick Australia Promotes Angela Malkin, Bolstering Leadership Team
There's so much movement at Weber Shandwick today, B&T suspects it triggered the earthquake in Goulburn today.
Scaleup Mediafund Third Funding Round Of $15m Completes First Two Deals
On occasions, B&T does serious business news like this. Which you should expect from an alleged business site.
Modern, Inclusive & Personal: Skincare Brand E45 Reveals New Brand Identity
Has your job given you sags, bags and wrinkles where you least need them? This moisturiser news may be of assistance.
Man Eating Avo With Spoon At AFL Kicks Off Thinkerbell & Hort Innovation Creative Partnership
Mums clearly failing to get kids to eat their veggies as Thinkerbell named creative agency for produce purveyor Hort.
All Opinions Matter: Clems Gives A Voice To Dying Patients
B&T warns this article deals with sombre issues such as the end of life. It's not for those looking for sombrero issues.
Watch Out Influencers, Podfluencers Are On The Rise: Spotify Unveils New Global Podcast Trends Tour
If COVID gave us anything it's a massive increase in podcasting & a renewed appreciation for lavatory rolls.
MG3 Hybrid Is Ready To Hit The Road With ELLE
Chinese motor marque MG teams with Are's flagship fashion brand Elle. Just don't expect sheepskin carseat covers.
CHEP Network Promotes Tash Johnson To National Head Of Integrated Production
Let Tash Johnson's promotion be proof of the value of talent & hard work. Although there's more humour in demotions.
“Connection” Study Reveals What Brands Can Learn From Changes In Human Connection
Aussie pollies might be readying to give social media a kicking, but this new study says we should save the brickbats.
CJ Media Serves Up Australian Open For South Korean Viewers
Deal will see South Koreans enjoying the Oz Open until 2027. Or not enjoying it given the lack of South Korean players.
TV Ratings (22/05/2024): MasterChef Constestants Channel Their Inner Uni Students With Microwave Challenge
The much-maligned microwave stars in MasterChef overnight. B&T hoping to see the return of the fondue set anytime soon.
Pinterest’s Welcome Party At Cannes In Cairns Is A Must Attend!
The secret to success at Pinterest's Cannes In Cairns welcome bash is to dress so gaudily no one knows you've thrown up.
Go Hard on Content & Tropical on The Dress Code; News Corp Australia Ups the Ante This Cannes in Cairns
Could it be a case of Murdoch spotting in the tropics as the News Corp team goes big for Cannes In Cairns?
Braving the Backlash: We Are Social Report Helps Brands Tackle Hate Speech Online
New report helps brands tackle hate speech during sporting events. That said, hating on Collingwood is perfectly fine.
Singapore Airlines Horror: How Well Did The Airline Handle The Crisis?
As terrifying as the turbulence was on that Singapore flight, thankfully no venomous snakes managed to escape.
Don’t Miss Out on Samsung Ads Haus at Cannes in Cairns!
Here's another reason you should be heading to Cannes In Cairns in exactly 12 days. This & the extensive cocktail hours.
“I F**cking Hate Honey Birdette”: Lingerie Brand Under Fire For Allegedly Using Gaza War As Inspo In Latest Campaign
The controversial brand is back doing what it does best - pissing people off & selling a teensy bit of fabric for a lot.
Mission Australia Joins Cannes in Cairns As Charity Partner And Needs Your Help
Feel bad you're off to Cannes In Cairns without your colleagues? Feel less bad with this charity partner announcement.
Did The Cairns Extras Slate Just Get Hotter? Make Sure You Register Now!
Cannes in Cairns isn't just about having your brain frazzled by the awesome speakers, but by the bawdy knees-ups too.
Spotlight On Sponsors: INDY 500 Accelerates Reach With ELF Cosmetics Partnership
If sports marketing's your game, B&T's Spotlight On Sponsors is the place to be. May also help with your footy tipping.
TMA’s Sherilyn Shackell Wants You To Join The Rebellion!
The Marketing Academy's CEO wants a new era of leadership. Not that it requires pitchforks & storming of the Bastille.
Salesforce Unveils New AI-Powered Einstein Copilot Capabilities For Marketers
B&T a lucky attendee at Salesforce’s Connections event in Chicago. Our unruly hair a testament to the Windy City.
AZK Media Launches Customer Catalyst As Demand For Video Content Grows
AZK Media responds to the huge demand for video content. Stops short of calling for the return of Funniest Home Videos.
G Squared Hires The Hallway’s Chris Murphy To Lead New Creative Arm
The Hallways' Chris Murphy exits for a role at G Squared. Leaving speech described as "ribald" & "emotionally charged".
Want your business to become more competitive? Invest in people
Yahoo's John McNerney advocates for agencies to invest more in its people. Especially anyone rocking a crocheted poncho.
M&C Saatchi Sport & Entertainment Secure Dometic PR Account
Do you enjoy a bowel movement in a freshly dug ditch? Then you'd be well aware of outdoor adventure brand Dometic.
Jake Barrow Makes Huge Career Shift Taking On CCO Role Of VML, Czech Republic
Jake Barrow to take up exciting new Prague gig. Warns to expect plenty of photos of the Charles Bridge on his Facebook.
IMAA Unveils Much-Anticipated Digital 101 E-learning Module: The Final Course In Landmark IMAA Academy
Still banking on skywriting and letterbox drops for all your marketing? This digital 101 e-learning course may resonate.
Amazon Announces A New Era For Prime Video With Ads Launching From July
Ads are coming to Prime Video from July. Grey hairs and stomach ulcers arguably coming to the free-to-airs.
Can We Get A Round Of Applause? The Women In Media Power List Long List Is Here!!!
B&T's Women In Media power long list is finally here! We're even confident we got everyone's job titles correct.
Slice Rolls Into Social Media Account For Bridgestone Australia
Confirming B&T doesn't ignore our South Australian friends comes this news, that & our repeated potshots at Adelaide.