Starcom Wins Tourism Tasmania’s Media

Starcom Wins Tourism Tasmania’s Media

Publicis’ Starcom has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media.

Starcom has been tasked with connecting people with the island state both culturally and emotionally, focusing both on domestic travellers and planning for the returning international traveller.

Emma Terry, chief marketing officer, Tourism Tasmania said: “We’re excited to embark on this partnership with the Starcom team who bring a wealth of experience in executing effective media solutions with data-driven precision. Starcom’s approach as the Human Experience agency is a natural fit with Tourism Tasmania’s brand promise and we look forward to working together to find innovative ways to continue telling Tasmania’s story.”

Starcom Sydney MD, Nancy Lan added: “We have created a tailored, connected platform for Tourism Tasmania that enables us to deliver the right experience to the consumer along their journey at a critical time for the domestic travel sector. As the Human Experience agency, we are delighted to design experiences with Tourism Tasmania to market one of the most beautiful and unordinary destinations in the world.”




Please login with linkedin to comment

Starcom Tourism Tasmania

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]