Apple’s New Airpods Ad (Featuring Flume) Will Be The Most Fun You Have All Week

Apple’s New Airpods Ad (Featuring Flume) Will Be The Most Fun You Have All Week

Apple has unveiled its latest work flogging its (slightly too expensive) Airpods and, it has to be, said it’s some of the tech giant’s best work in a long time.

Called “Snap”, the spot’s the work of Apple’s creative agency (when it’s not in-housing) TBWA\Media Arts Lab.

It even comes with an Aussie feel, with Flume offering up his The Difference for the soundtrack.

The spot follows a young woman (LA dancer Matilda Sakamoto) walking through a city by day and dancing through it at night.

Although difficult to spot, the ad aims to show the Airpod’s transparency mode and active noise cancelation mode  – the former allows you to hear what’s going on around you, while the latter blocks out the sounds of the world.

Check out the wonderful fun below:

 

 

 

 




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