Health & Wellness The Big Winners At The 2019 Product Of The Year Awards
Over 10,000 Australian shoppers have had their say and voted for their favourite products in the annual Product of the Year Awards.
The world’s largest consumer-voted awards program recognises product innovation and serves as a shortcut for shoppers helping them to save time and money.
This year, 13 out of 35 winning categories sit within the ‘health’ segment; whether that’s in the form of healthy snacks, food, oral care, digestive and gut health, or supplements, it’s clear that this is a real focus for shoppers.
This growing fixation with health is affecting every aspect of consumer’s lives and it’s not surprising to see that it’s noticeably impacting their shopping habits.
This sentiment is backed up by research that states that, 82 per cent of Australians have changed their eating habits in the past five years, with 86 per cent trying to be more health-conscious regarding their diet.
Furthermore, over one in two Australians claim to be eating healthier than they were five years ago.
These findings are echoed by the consumer research conducted by Nielsen for this year’s Awards which found that the quest for finding healthy alternatives is the key driver for consumers when looking for new products in the supermarket.
Product of the Year director, Sarah Connelly said: “We’re thrilled to see that healthier alternatives are increasingly available in stores as consumers are yearning for this.
“We’re also happy to see an increase in ‘self-care’ products as the importance placed on mental health and wellbeing in society continues to escalate.
“Not only will these products improve consumer’s quality of life, they are also becoming more affordable and accessible.”
Connelly added: “We’ve also seen a resurgence of emerging brands winning in their respective categories as leaders in their space, and we couldn’t be happier to welcome them into the program.
“It’s pleasing to see that consumers are backing these independent brands, with our research finding that ‘more than half of the consumers surveyed would purchase new products, even if they were unaware of the brand name.”
Brands have made a strong showing this year, taking out a staggering 30 of the 35 awards on offer.
There are several newcomers as well including Castello, Darrell Lea, Gravox, Sunsol, Dilmah, The Juice Brothers and Australia’s Own.
Coles also scooped up five awards within the Cheese, Bakery, Cakes, Household Cleaning and Meal Solution categories.
Shoppers can be confident when buying these products as they undergo a rigorous testing process.
A panel of judges, comprising of industry experts, first tested the products for quality, credibility, and innovation.
The resulting scores were collated into a shortlist of product finalists which were then reviewed and voted for by 10,000 Australians.
The Nielsen research that determines the winners involves evaluating these consumer responses by using six key principles, which includes:
1. Relevance – Is the product fulfilling a need or addressing a problem?
2. Uniqueness – Does is stand out and bring something new to the category?
3. Excitement – How excited are they to use the product? Would they spread the word?
4. Likeability – Does it deliver what you want?
5. Distinctiveness – Does it add something new to its category?
6. Innovation – Is it an innovative product?
KEY RESEARCH FINDINGS FROM NIELSEN:
• 41 per cent of consumers claimed they would definitely or probably buy a new product if it won POY.
• The most important supermarket category is fresh fruits & vegetables, followed by bakery & pantry staples. Pet items and baby care were marked as least important categories when it comes to choosing a supermarket.
• Price is still the key decision factor whilst making decisions about purchasing new products, followed by recommendations from family and friends.
• The majority of consumers consider price more important than its background story. However, 18-34 year old’s are more likely to rate the background story as more important than other age groups.
• Consumers are more open to buying home brand products in everyday perishable and household product categories. However, less likely for baby care and pet items.
• Half of the respondents have done grocery shopping online, with one in ten always / almost always shopping online.
For the full list of winners visit: http://www.productoftheyear.com.au/site/winners-gallery/2019-winner-list/
Latest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.