Nielsen Food & Beverage Report Reveals Sector’s Metro TV Ad Spend Dropped A Quarter Over Last Decade
Study finds spends on fast food are down, but up for healthier…
Finance Industry Ramps Up Ad Spending By 9% YoY
Maxed out the Visa card? Struggling to pay this week's rent? Blame…
Ad Spend In Auto Sector Up 8%, With Electric Vehicle Media Spend Up Sevenfold
Nielsen data shows ad spend in Australia's auto sector up 8%. People…
Higher Education Sector Now Spends $175M On Advertising Led By Deakin University
Do you think unis are no longer a bastion for higher learning…
Aussies Concerned About Power Prices, Less Loyal To Providers Than Ever: Nielsen
Australians increasingly concerned about energy prices. Also concerned about people wearing oodies…
Avid Collective Announces New Native Content Tourism Masterclass
Struggling to market your tourist destination? This masterclass may help (although Launceston…
Samsung Ads & Nielsen Study: Allocate 30% Of Total TV Budget To Streaming
Study urges marketers to allocate 30% of budgets to streaming. Not to…
Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
Nielsen Ad Intel data has revealed that the travel and tourism industry…
Nielsen Study: 66% Of Marketers Acknowledge Crucial Need For End-To-End Measurement
Nielsen shares key media and marketing insights with IAB Australia to help…
Nielsen Expands YouTube Connected TV Ads Measurement To Australia
B&T's quite certain sectors of the industry will welcome this YouTube measurement.…
Australian Content Dominates International Streaming: Bluey Takes Number 2 Spot In USA
Kylie's status as our greatest cultural icon under threat as Bluey dominates…
Here’s What You Missed Over The Christmas Shutdown
Get ready for the dreaded water cooler chat with this run down…
Nielsen: Harvey Norman Was Australia’s Biggest Ad Spender To June; With Stan A Surprise Top 10 Entrant
It's the top 10 ad spenders every agency wants on their books.…
Nielsen Data: Travel Industry’s Biggest Ad Spenders Revealed, As Travel Marketing Budgets Jump 60% YOY
New data reveals the travelling intentions of Aussies, with the 'all-you-can-drink' package…
Nielsen Got The Super Bowl Viewing Figures Wrong
Nielsen's revised its Super Bowl viewing figures up. No change on the…
Just 41% Of APAC Marketers Think TV Streaming Ads Are Effective: Nielsen
Almost 60% of marketers don't think streaming ads are worthwhile. An impressive…
Nielsen Appoints Kirsten Riolo As Head Of Publishers & Platforms In Australia
Kirsten Riolo is Neilsen's head of publishers & platforms & is not…
Nielsen Boosts Digital Audience Content Measurement In Australia With DCR Powered By Identity System
Think Nielsen could boost its digital audience content measurement? Prove how right…
Revealed: Australia’s Top Ad Spenders For The First Half Of 2022
Feeling bad about your expensive coffee habit? This read should put your…
Nielsen Study: Half Of Marketers Not Spending Enough To Get Maximum ROI
Study finds half of marketers are underspending. Yet it's the overspending ones…
Nielsen To Publish Global Annual Environmental, Social And Governance Report
Nielsen is releasing its global annual environmental, social and governance (ESG) report…
Nielsen Report Shows Brands Are Spending More Than Ever Before On Social Media
New report finds brands are increasing their spends on social media. Just…
Nielsen Report Shows Clive Palmer’s UAP Spent Over Two Times As Much As Labor In Election Ads
If there was ever proof of the total and utter ineffectiveness of…
AANA, Dentsu and Edge Environment Team Up With Nielsen On First Brand Sustainability Report
Agencies can soon get their hands on a Brand Sustainability Report that's…
Nielsen Teams Up With TikTok To Unleash Greater Potential On Worldwide Marketing Insights
TikTok joins CRM, the boozy long lunch & pretending to have read…
Nielsen’s Global Sports Marketing Report for 2022 Shows How Fans Are Changing The Game
Reading Nielsen's global sports marketing report can only be bettered with a…
ESL And Nielsen Extension Agreement Set To Provide Greater Insight On E-Sports Viewership
ESL Gaming, the world’s leading e-sports company, and Nielsen, the global leader…
Nielsen’s Latest Report Reveals How Aussies Respond To A Brand’s Sustainability Strategy
Today is Earth Day so turn off your lights for an hour…
Nielsen Report Reveals Low Confidence By Marketers In Audience Data
Study finds marketers have "low confidence" in audience data. The complete opposite…
Nielsen Set To Be Sold For $21 Billion
Nielsen set to be sold for $21 billion. The boardroom's moose head…
Nielsen Enhances Identity System For Digital Ad Ratings In Australia
Nielsen unveils its latest tech for digital ad measurement but warns the…
How TikTok Drives Offline Sales Impact For Advertisers
If TikTok didn't already have all the buzz in 2021, it looks…
Nielsen’s Audience Data Now Available Through PubMatic’s Audience Encore
Nielsen and PubMatic have moved from the courting stage to a blossoming…
Nielsen Finds That COVID Has Made Aussie’s Embrace Digital News
Nielsen claiming COVID's seen Aussies embrace digital news. That & newspapers being…
Alicia Olson-Keating To Join Nielsen
Alicia Olson-Keating joins TV audience measurement service Nielsen. Says MasterChef not as…
Nielsen Appoints Jonathan Betts Executive Director, Commercial Growth And Product Strategy
Nielsen appoints Jonathan Betts who promptly declares when it comes to graphs…
Nielsen: Top 10 Media Owners Reach Over Half Of The Australian Population Each Month
Study finds top 10 media owners reach over 50% of the Aussie…
Aussies Spent 43% More Time Consuming Digital News In 2020, As ABC Comes Out On Top
Liberals thought to be seeking help of shaman to force ABC to…
Nielsen Set To Change TV Ratings System With Cross-Media Model
Don't quite understand the Nielsen TV ratings anyway? Get set to be…
New Insights Reveal Pinterest Is An Auto Market Powerhouse
Pinterest proving THE place to shop for a new set of wheels.…
