Media company Nielsen has released data finding Australian’s are embracing digital news more than ever since COVID-19
Digital media rating volumetrics data released by Nielsen – highlights evolving digital consumer behaviours during the pandemic as Australia registers spikes in COVID-19 cases and restrictions come in place again to reduce the spread of the virus.
The report found:
● Total time spent recorded peaked on May 27, 2021, reaching 1.6 million hours 1 when the Victorian government announced a seven-day lockdown, the second highest was recorded on June 27, 2021, reaching 1.5 million hours 2 as NSW went into the first day into lockdown
● In 2021, on average 80 per cent 3 of adult Australians turned to digital news sites and apps to stay informed and updated every month.
● Consumers spent 12 per cent 4 more times in June 2021 engaging with News on their mobile devices when compared to the same period last year. Sydney, 30 June 202
The growth in digital news consumption in 2020 has been sustained during the beginning of 2021 with 80 per cent of adult Australians turning to digital news sites and apps to stay informed and updated every month.
