Nielsen has released an interesting new report, “Building Better Connections – Using Influencers to Grow Your Brand” that looks at how social media has seen explosive growth in recent years due to Millennials and Gen Zers looking to engage with content and search for connections.
Some stats:
– According to Nielsen’s research, brands are spending more than ever on social media – increasing their budgets in the coming year by 53 percent.
– Nielsen reports that 71 percent of consumers trust advertising, opinions, and product placements from influencers.
The power of an influencer is in their followers, and many have incredible reach. But if influencers and their followers aren’t properly targeted, their impact will be limited.
This leads us to the ultimate question – how do brands partner with the right influencers?
To help answer this question, readers can download Nielsen’s report here.
Many social media platforms have undergone impressive growth the past few years, as the pandemic drove people indoors, in front of screens and searching for connection.
To address this need, many brands are spending big on social media, turning to influencers to make more personal (and profitable) connections with consumers. In fact, global marketers are increasing social spend by 53 percent in the next year, more than any other channel. Yet, as brands make major investments in the world of influencer marketing, the ever-growing number of influencers creates a complex landscape for marketers to navigate.
To help in the decision-making process, Nielsen have used InfluenceScope to gather key trends and insights into the current social media influencer landscape and population across three of the platforms most-used by influencers: Instagram, TikTok and YouTube.
