Nielsen Appoints Kirsten Riolo As Head Of Publishers & Platforms In Australia

Nielsen Appoints Kirsten Riolo As Head Of Publishers & Platforms In Australia

Kirsten Riolo has joined Nielsen as head of publishers and platforms.

Riolo has more than 25 years of experience with both qualitative and quantitative research across brand, service, product development and media creative evaluation for print, radio, outdoor, online and TV, and will spearhead Nielsen’s push to cement its suite of measurement solutions as the industry standard for Australian publishers seeking independent, accurate data.

Lucas Carreras, executive director of Nielsen Australia, said, “With management and hands-on experience, working with traditional approaches and new technologies, such as machine learning and social media intelligence across a range of verticals, Riolo knows the industry inside and out. We’re thrilled to be working with such a respected and collaborative expert who will help us reinvent and recharge our commercial offerings and relationships with publishers and platforms.”

Riolo added, “Over the many years I’ve worked in this industry, Nielsen has consistently provided a range and depth of solutions for publishers, and their technical expertise is of the highest calibre. I’m excited to utilise these solutions to help fuel growth and meaningful outcomes for clients.”

Monique Perry, managing director of Nielsen Pacific said, “The appointment of Riolo shows our commitment to the industry and that we’re here to support our clients’ growth as they navigate customer-led transformation. We are looking forward to Riolo’s experience and fresh approach enabling our clients to solve new problems with existing Nielsen assets! Measurement is a team sport and we look forward to Kirsten joining the Nielsen team!




Please login with linkedin to comment

Nielsen

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]