2020 was a boom year for digital content consumption with digitally active Australians engaging with a diverse range of content on platforms, communities, sites and apps across screens, this resulted in an increase to their digital time pent of 19 per cent on the year prior.
IAB Australia endorsed Digital Content Planning data, released by Nielsen for the first time today, demonstrates the huge number and diversity of media owners providing digital content and services, with Nielsen measuring Australian audiences to over 4,000 digital media owners. The new Nielsen Digital Content Planning audience data shows each of the top 10 media owners reach over half of the Australian population each month.
Nielsen Digital Content Planning is a digital media planning tool that leverages respondent-level data across computer, smartphone and tablet devices. It complements and extends upon the audience ranking and profiling capabilities of Nielsen Digital Content Ratings (DCR) and provides media planners with more advanced planning and research tools which support media buying and selling activities.
A wide range of content and services are represented in the list of top 20 digital media owners (parents) released by Nielsen today including platforms, communities, news organisations, retailers, financial services, government and entertainment providers each reaching over nine million Australians a month.
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