DBM Partners With Nielsen To Launch DBM Atlas & Media Profiler
DBM Consultants has today announced a partnership with Nielsen to integrate its…
Roy Morgan & Nielsen Data: Current Events And Global News Consumption Soars, While Nine’s Mastheads Pull Rank
Here's a handy ready reckoner of the media habits of Australians. Excluding…
Nielsen Launches End-to-End Sponsorship Decision-Making Solution SPONSORLAB
Nielsen unveils end-to-end decision-making tool that can be used to scale the…
TV Wrap Paused As Nielsen Deals With Ransomware Attack
Someone's apparently hacked the OzTAM office. May explain why the 'Xi Jinping…
Nielsen: Auto Ad Spends On The Rise, As Cars Sales Almost Halve During CV-19
New study shows it's good to have a car brand on the…
Nielsen: Live Sport Is Delivering More Value For Sponsors
New research uncovers the value of live sport to sponsors. Well, sponsors…
Nielsen: Aussie News Websites Enjoy 24% Traffic Lift Thanks To Lockdown
News sites, alcohol delivery services and divorce lawyers continue to enjoy a…
Nielsen: The Daily Mail Now Australia’s Second Most Read News Site After The ABC
B&T could be one of those types to sneer at The Daily…
Nielsen: Top 10 Aussie News Sites Up 57% As ABC Stays In Top Spot
ABC website numbers soar amid reports Ita spotted doing the "Chicken Tonight"…
Nielsen: Aussie Sports Fans Getting Their Fix On Social Media
While sports stadiums around Australia continue to gather dust due to the…
Nielsen: Time Spent On Digital News Sites Up 29%
Working from home? Has your glacial internet speed turned your language colourful…
Nielsen: ABC Overtakes News.Com.Au As Top Digital News Site
ABC overtakes News.com.au! Proving readers are more interested in bushfires than Instagrammers…
Nielsen: Meal Kits Increasingly Popular Amongst Australian Consumers, Up 40 Per Cent
Can't butterfly, macerate or use a mezzaluna to save your life? Well,…
Digital News Audiences Rise Due To Bushfire Coverage, As News.Com.Au Retains Top Spot
There has been very few upsides to the bushfires save for digital…
Health & Wellness The Big Winners At The 2019 Product Of The Year Awards
Over 10,000 Australian shoppers have had their say and voted for their…
No Changes At The Top As News.Com.Au Continues To Dominate Local News Sites
As should come as no surprise whatsoever, news websites that aren't behind…
Nielsen Unveils Comprehensive Report Into The State Of Aussie Men’s Grooming
Mercifully, a new study into men's grooming habits has found Aussie blokes…
Author Of PwC/Facebook Report Ben Shepherd Points Finger At Nielsen For “Dodgy Data”
Having recently fallen foul of some iffy numbers ourselves, B&T can report…
Nielsen: News.Com.Au Remains Top Read News Site
A list of Australia's most read news sites is in &, as…
Harvey Norman Holds Onto Position As Australia’s Top Advertiser With $250M Annual Spend, According To “Nielsen Ad Intel Portfolio 2018 Advertiser Report”
Here are the big-spending clients you definitely want on the books. More…
News.com.au First Choice For Election News
News.com.au delivered the biggest digital news audience in the country over the…
Nielsen Launches FANLINKS, Linking Sports Fan Engagement With Aussie Attitudes And Purchasing Behaviours
Global measurement company, Nielsen, has launched FANLINKS in Australia. FANLINKS brings together…
The $82 Million Dollar Election: 2019 Ad Spend Roundup
Still seething after the election? At least the pensioners will get cash…
Nielsen: Tuesdays Tops For Aussie Women Consuming News Online
Nielsen has released its February 2019 Digital Content Ratings tagged data news rankings.…
Emma: News Media Read By 17.5 Million Australians, Reaching 94% Of The Population
News media across all platforms are read by 17.5 million Australians, or…
Emma & Nielsen Release Publisher Audiences Data On Content Ratings
B&T's got the Nielsen publisher data, which you can read for free…
Nielsen: News.com.au Holds Firm As Most Read News Site
Do you loathe articles full of unexpected surprises? Well, you're in luck…
Revealed: Australia’s Top 10 Selling Cookbooks (& Why It Pays To Spruik Health & Wellbeing)
One need only taste B&T's frankfurters de microwave to realise our aversion…
EMMA Incorporates Calibrated Nielsen Digital Content Ratings
Here's some news out of the publishing world which has clearly made…
WPP’s Top Sorrell Replacement Pick Named Nielsen CEO
In more proof that execs need not have relevant experience to be…
Spotify Deepens Relationship With Nielsen To Help Out Advertisers
Spotify has deepened its relationship with Nielsen, although that's not to suggest…
Nielsen Adds YouTube Measurement For Aussie Marketers
Nielsen unveils a YouTube measurement it hasn't called the Gongalating Rod Stick…
IAB Takes Aim At Nielsen’s Video Measurement Standards
More proof the IAB has had an absolute gutful of Nielsen's video…
Pinterest Farewells Iconic Grid Format
Pinterest farewells its iconic grid format & to learn of the ramifications…
OzTAM And Nielsen Turn On ‘Total TV’ Database
OzTAM is hitting play on Total TV, as B&T is hitting stop…
Nielsen: News.com.au Still Australia’s Top News Site, As ABC Sets Its Eyes On The Prize
A list of Australia's top news sites is in, yet, oddly, no…
Nielsen Announces “Hardest Upgrade To Date” For Digital Measurement
Nielsen announces “hardest upgrade to date” after the fan belt proves too…
Nielsen Acquires Sydney-Based Media Analysis Business Landsberry & James
Nielsen has announced it has acquired Landsberry & James (L&J), a leading media…
Nielsen Digital Ratings: News.com.au Remains Bolted To Top Spot
News.com.au wins top-read news site for the 117th year in a row.…
Nielsen, Ipsos & The Readership Works Evolve emma Readership Data Offering
Emma readership data set to become even more authoritative and, no, we…