GroupM Appoints Roger Dunn To Lead eCommerce Team

GroupM Appoints Roger Dunn To Lead eCommerce Team

GroupM has appointed Roger Dunn to lead a dedicated eCommerce team in Australia.

GroupM is building a centre of excellence with specialist eCommerce expertise, capabilities and consulting services to help advertisers navigate the rapidly shifting commerce landscape and get the most out of their investments in retail media.

GroupM AUNZ CEO, Mark Lollback said: “Commerce is an important area of focus for our clients. Roger is an absolute expert in the eCommerce space who built MediaCom’s successful eCommerce specialisation.

“Bringing his talent into a group role and creating a dedicated a centre of excellence will enable all our agencies to better integrate eCommerce into client strategies.”

Dunn (featured image) joined GroupM from MediaCom, where he was head of digital, driving investment management, technology partnerships and digital product development.

Outside of Amazon employees, he was the first person in Australia to be certified across all three Amazon advertising accreditations, giving him advanced expertise in the eCommerce giant’s platform across planning and strategy, programmatic and sponsored ads.

His 17-year career has spanned agency, publisher and marketing roles, with a focus on technology partnerships, strategy, performance media, and eCommerce.

A regular commentator on the eCommerce landscape, Roger has run numerous commerce bootcamps for clients and partners.

At MediaCom, he led development of SPARC, a digital shelf analytics product currently readying for global rollout as a SAAS solution.

He has delivered eCommerce strategies and solutions for major FMCG and CPG brands such as P&G, MARS, Fonterra, and Revlon.

Dunn said: “Ecommerce marketplaces provide a unique set of opportunities which requires new skill sets and services.

“Companies like Amazon and its competitors can close the purchase loop and link advertising through to sales with their rich first-party shopper data.

“I’m passionate about helping brands leverage these new and untapped advertising opportunities.”

 




Please login with linkedin to comment

GroupM Roger Dunn

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]