MediaCom Launches Sport & Entertainment Offering Across AUNZ
MediaCom has announced the AUNZ launch of its global sports sponsorship and entertainment division, MediaCom Sport & Entertainment.
Established eight years ago, MediaCom’s global Sport & Entertainment division now operates with hubs in North America, EMEA and APAC, helping clients drive maximum impact from partnerships with talent and sport & entertainment platforms.
The full-service business, ranging from strategy to activation and measurement, regularly wins awards for the way it utilises brand, consumer, and sponsorship insights to develop transformative partnerships for its clients.
Globally, MediaCom Sport & Entertainment manages partnerships and advises a number of blue-chip clients including Toyota, Indeed, Coca-Cola, American Airlines, and Subway, to name a few, on how best to optimise their investments in sport, music, gaming, film and fashion.
Within AUNZ, it’s understood that the role of sponsorship and partnerships is becoming increasingly important as clients seek out initiatives for their brands to become a meaningful part of Australian culture.
Recognising this as a growth opportunity for its clients, MediaCom has launched Sport & Entertainment which will be led by Ben McCallum, recently promoted to managing director, Sydney.
To accelerate this new offering, MediaCom will also partner with WPP AUNZ’s PRISM, a leading agency in the sports, entertainment and sponsorship space.
The partnership is part of PRISM’s recently announced strategic relationship with the broader GroupM business, which will provide PRISM with access to GroupM’s proprietary sponsorship evaluation tools and data analytics capability.
MediaCom’s global head of sport & entertainment, Misha Sher said: “When we launched the business, it has always been our ambition to provide clients with access to best-in-class sport & entertainment partnership capabilities in helping them drive business growth.
“Being part of WPP/GroupM, the world’s largest advertising, media and communications network, we have the ability to deliver a premium service that combines strategy, marketing/consumer insight, creative expertise and multi-channel execution, all under one roof.
“This is a major differentiator for us and I’m delighted that our clients in AUNZ can now benefit from the very best local and global expertise to help them drive more pronounced business benefits from their investments.”
MediaCom AUNZ CEO, Willie Pang (featured image, right) said: “This is an extremely exciting time for us.
“Our relationship with PRISM will focus on making partnerships work within a client’s overall media investment portfolio as a ‘system’, and also allow access to technology and data in order to ensure that marketers gain as much value as possible from their partnerships.
“I have no doubt that by bringing together the best of MediaCom, GroupM and PRISM, we are creating a market leading Sport & Entertainment offering that will be a formidable player in the market.”
An existing leader in the sports and entertainment field, PRISM works with brands to determine the most effective way to engage such audiences across digital, print, broadcast and experiential.
It is led by recently appointed managing director, Shannan Quinn (featured image, left) and group services director, Brodie Watson.
It already has existing relationships within GroupM, having had successful partnerships with MediaCom’s client, KFC and Mindshare’s client, Ford.
KFC (Yum!) chief marketing officer, Kristi Woolrych said of the partnership: “PRISM have been a long term partner of KFC as sponsorship, sport and entertainment are an important part of our business.
“PRISM’s strategic partnership with MediaCom and the wider GroupM business will most definitely unlock an array of opportunities for our business.”
Latest News
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.
Bumble Reveals New Brand Identity To Usher In New Era Of Dating
It's ironic that all the dating apps market themselves as having no weirdos, freaks or mummy's boys like their rivals.