GQ In Hot Water For “Misogynistic” Serena Williams Cover
The US edition of GQ has found itself in some strife after its latest cover, featuring tennis legend Serena Williams, was called out as “misogynistic” and insulting to transgender people.
Williams fronts the magazine’s annual Men of the Year list, with the tennis champ being awarded its sole Women of the Year gong.
The cover features the words “Men of the Year” crossed out and replaced by “Woman” in black marker.
However, Williams’s fans are suggesting the use of the inverted commas around the word could be linked to accusations surrounding the 23-time grand slam champion’s gender.
Williams has also had to dismiss accusations of drug use throughout her career due to her powerful game.
Fans of the tennis legend – regarded as the greatest sportswoman ever – were quick to lambast the magazine over the cover wording.
“I can’t believe no one at GQ thought perhaps with misogynistic and violent trans insults that Serena (and Venus) have dealt with for the last almost 20 years, to not put woman in quotation marks,” one person wrote.
“Editorial rooms are a fucking disaster, all over this country. I’m offended for her,” wrote another.
“@GQMagazine decided to put woman in quotes on Serena’s cover and I too am offended and disgusted knowing the gender slights and digs people still throw at @serenawilliams.”
“In the context of Serena Williams, a person who has been mocked for her appearance and deliberately misgendered for years… this ain’t it,” said another.
GQ is yet to publicly comment on the controversy.
Only last year, Williams herself used a Reddit post to her mother to again dismiss the rumours that have dogged her career.
“I’ve been called [a] man because I appeared outwardly strong,” Williams wrote.
“It has been said that that I use drugs. (No, I have always had far too much integrity to behave dishonestly in order to gain an advantage).
It has been said I don’t belong in women’s sports – that I belong in men’s – because I look stronger than many other women do. (No, I just work hard and I was born with this badass body and proud of it).
“But mom,” she continued, “I’m not sure how you did not go off on every single reporter, person, announcer and quite frankly, hater, who was too ignorant to understand the power of a black woman.”
Williams also addressed the issue in a Harper’s Bazaar interview in May.
“People would say I was born a guy, all because of my arms, or because I’m strong,” she told the magazine.
“I was different to Venus: She was thin and tall and beautiful, and I am strong and muscular — and beautiful, but, you know, it was just totally different.”
Latest News
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.
Bumble Reveals New Brand Identity To Usher In New Era Of Dating
It's ironic that all the dating apps market themselves as having no weirdos, freaks or mummy's boys like their rivals.
P.S. Gosh, I do hope it was UNconscious bias and not deliberate!
Thank you B&T for sharing this story. We need people to become aware of their unconscious bias and what it looks like in the work we do. It is hard to imagine this one slipped through the keeper, but seriously, there is so much out there like this. We need to take responsibility as an industry to know how to identify these biases in ourselves and what it looks like in the work. We’re focused on HR and political correctness (barely), but we do not have our eyes on the words we print, the messages we communicate and the way we segment and target customers. We’re missing the mark for the brands we represent. Well, actually the word ‘We’ is a bit strong as there are many who know better, but collectively the industry is way behind the 8 ball in so many areas of diversity.